Calix Launches the First Carrier-Class, Wi-Fi 6 System Subscribers Will Welcome into the Home, Showcasing the CSP’s Brand and Virtual Storefront
Calix, Inc. (NYSE: CALX) today launched the new GigaSpire BLAST u4, which gives communications service providers (CSPs) an exciting new option to deliver the ultimate Wi-Fi experience, with flexible, plug-and-play deployment. With the introduction of the BLAST u4, the family of BLAST systems is now optimized for every use case—from studio apartments to expansive homes. Like all BLAST systems, the u4 delivers the carrier-class capabilities CSPs need to delight subscribers while maintaining the lowest possible operating cost in their business. The u4 differentiates in design, delivering all those capabilities, with cutting-edge Wi-Fi 6 encased in a compact, minimalist design that will appeal to the most aesthetically demanding consumer.
The release of the BLAST u4 demonstrates Calix’s continued commitment to helping CSPs be first to market with the latest technology consumers want and need. Because it’s powered by the EXOS platform and part of the Revenue EDGE solution, the BLAST u4 will help CSPs of all sizes eliminate churn, increase average revenue per user (ARPU), and attract new subscribers. Any service provider using the Revenue EDGE can integrate a BLAST system into its back-office operations in days versus the typical months or even years. To make launching this new system even easier, the BLAST u4 is pre-integrated into Calix Support Cloud, so CSPs can take advantage of the support center, and Calix Marketing Cloud, so CSPs can leverage data-driven marketing campaigns. As with all BLAST systems, the CSP’s branded CommandIQ mobile app and EDGE Suites are fully integrated, establishing the CSP’s branded virtual storefront with revenue-generating services in multiple rooms in the home.
“Especially now, with so many around the world working and learning from home due to the COVID-19 crisis, broadband performance is absolutely critical, but both service providers and consumers are also trying to be as resource-efficient as possible,” said Michael Philpott, research director for consumer services at Omdia. “These two seemingly conflicting ends make this concept of ensuring the right-sized bandwidth for every use case critically important. Calix has introduced a new element to its home Wi-Fi portfolio that enables service providers to deliver a more tailored home connectivity experience to their subscribers regardless of their residences.”