Kristen Bell Launches Happy Dance CBD Brand with Cronos Group - Seite 2

Happy Dance’s commitment to self-care extends not only to its products, but to the community it serves. One percent of profits from sales on the Happy Dance website will benefit A New Way of Life Re-Entry Project, a Black-owned LA-based organization that provides housing, case management, pro bono legal services, advocacy and leadership development for women rebuilding their lives after prison.

“It was essential to me that Happy Dance be a purpose-driven brand that challenged the traditional notion of self-care,” said Kristen Bell. “And when I care for myself, I can better care for others. Happy Dance’s commitment to care extends to those who need it most, which is why we are honored to be partnering with A New Way of Life Re-Entry Project.”

Happy Dance products undergo extensive third-party testing, are vegan and cruelty-free and tested for heavy metals, microbiological contaminants, residual solvents and pesticides. Each product formula is evaluated through clinical testing according to cosmetic industry standards. Every product also features traceable lot codes allowing customers to review product Certificates of Analysis (COA).

For more information, or to purchase Happy Dance products, visit www.doahappydance.com or @happydance.

About Cronos Group

Cronos Group is an innovative global cannabinoid company with international production and distribution across five continents. Cronos Group is committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos Group is building an iconic brand portfolio. Cronos Group’s portfolio includes PEACE NATURALS, a global wellness platform, two adult-use brands, COVE and Spinach, and three hemp-derived CBD brands, Lord Jones, Happy Dance and PEACE+.

About Kristen Bell

Kristen Bell is an actress, New York Times best-selling author and entrepreneur. Kristen voiced Princess Anna in the global blockbusters Frozen and Frozen 2. She is well known to television audiences for her critically acclaimed roles on NBC's The Good Place, as well as Showtime's House of Lies, and her star-making role as the title character in Veronica Mars. Kristen is actively involved in many charities including Alliance of Moms, Baby2Baby and Charity Water. She is also a global advocate for the UN's Women's Peace & Humanitarian Fund.