Trip.com Group LIVE for Trip Global Partner Summit unites industry for the future of travel - Seite 2
Speaking on the road to recovery for the hotel industry, Ray Chen, CEO of Accommodation Business Trip.com Group, shared how Trip.com Group is leading the way. Trip.com Group’s improved property service index supports hotel partners to improve their services and provides customers with a clear metric to choose their desired property. This process has seen Trip.com Group platforms transform from a purchasing to a content marketing platform. “This transformation allows our platforms to host more comprehensive content such as pictures, reviews, videos and labels, thereby enhance user experience and meet the complex needs of users,” said Chen.
Focusing on the evolution of travel marketing, Bo Sun, CMO of Trip.com Group, shared with attendees the expansion of Trip.com Group’s innovative marketing approaches. “Trip.com Group has upgraded its marketing performance to drive its business evolution,” Bo Sun said. Through the integration of data, developing a content ecosystem, and creating immersive experiences for users, Trip.com Group is pushing its business and the industry forward. The success of Trip.com Group livestreams, that as of October 28 have generated USD 360 million in GMV, have proven that the future of travel marketing is using content-oriented innovation to engage users and offer partners greater opportunities.
The gathering of the Global Partner Summit marked an important step for the further recovery of the travel industry and helped to form stronger bonds between industry sectors and representatives. This event is an important element in the comprehensive approach Trip.com Group is taking to revitalize global travel, providing insight into the Group’s valuable experience, examining emerging trends and uniting the travel industry to build connections and share knowledge on the new-normal of travel.
About Trip.com Group:
Trip.com Group is a leading one-stop travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group enables local partners and travelers around the world to make informed and cost-effective bookings for travel products and services, through the aggregation of comprehensive travel-related information and resources, and an advanced transaction platform consisting of mobile apps, Internet websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003, Trip.com Group has become one of the best-known travel brands in the world, with the mission of 'making every trip the perfect trip'.
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