Group LIVE for Trip Global Partner Summit unites industry for the future of travel - Seite 2

Nachrichtenquelle: globenewswire
30.10.2020, 05:30  |  104   |   |   

Speaking on the road to recovery for the hotel industry, Ray Chen, CEO of Accommodation Business Group, shared how Group is leading the way. Group’s improved property service index supports hotel partners to improve their services and provides customers with a clear metric to choose their desired property. This process has seen Group platforms transform from a purchasing to a content marketing platform. “This transformation allows our platforms to host more comprehensive content such as pictures, reviews, videos and labels, thereby enhance user experience and meet the complex needs of users,” said Chen.

Focusing on the evolution of travel marketing, Bo Sun, CMO of Group, shared with attendees the expansion of Group’s innovative marketing approaches. “ Group has upgraded its marketing performance to drive its business evolution,” Bo Sun said. Through the integration of data, developing a content ecosystem, and creating immersive experiences for users, Group is pushing its business and the industry forward. The success of Group livestreams, that as of October 28 have generated USD 360 million in GMV, have proven that the future of travel marketing is using content-oriented innovation to engage users and offer partners greater opportunities.

The gathering of the Global Partner Summit marked an important step for the further recovery of the travel industry and helped to form stronger bonds between industry sectors and representatives. This event is an important element in the comprehensive approach Group is taking to revitalize global travel, providing insight into the Group’s valuable experience, examining emerging trends and uniting the travel industry to build connections and share knowledge on the new-normal of travel.

About Group: Group is a leading one-stop travel service provider comprising of, Ctrip, Skyscanner, and Qunar. Across its platforms, Group enables local partners and travelers around the world to make informed and cost-effective bookings for travel products and services, through the aggregation of comprehensive travel-related information and resources, and an advanced transaction platform consisting of mobile apps, Internet websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003, Group has become one of the best-known travel brands in the world, with the mission of 'making every trip the perfect trip'.

Photos accompanying this announcement are available at ... ...

CONTACT: For additional information, visit Group Newsroom 
Media Relations Contact: Group PR 
Tel: (+86) 21 3406 4880 ext 196455

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Disclaimer Group LIVE for Trip Global Partner Summit unites industry for the future of travel - Seite 2 SINGAPORE, Oct. 30, 2020 (GLOBE NEWSWIRE) - From 10 October, leading online travel services provider, Group began the “LIVE for Trip” campaign as part of its “Travel On” initiative to bolster the recovery of the global travel industry. …


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