TrueCar Announces eRacing Sweepstakes in Partnership with TrueCar Military Brand Ambassador, NASCAR Driver and Naval Officer Jesse Iwuji
One lucky fan will win the ultimate simulation racing rig and receive a private eRacing lesson from Jesse Iwuji
SANTA MONICA, Calif., Nov. 17, 2020 (GLOBE NEWSWIRE) -- TrueCar, Inc., (NASDAQ: TRUE), the most efficient and transparent online destination to find a car, announced its ultimate eRacing fan
sweepstakes in partnership with TrueCar Military ambassador, NASCAR driver and Naval Officer Jesse Iwuji.
“We are celebrating our partnership with our TrueCar Military brand ambassador, NASCAR driver and Naval Officer Jesse Iwuji, today by giving racing fans this incredible eRacing experience,” said Beth Mach, Chief Consumer Officer at TrueCar. “At TrueCar, our foundation as a technology company lends itself well to a passion for driving, and we believe in making natural connections where they arise. In the spirit of this organic tie and today’s virtual-first environment, we are providing one lucky winner an incredible at-home sim racing rig and the opportunity of a lifetime to receive a private eRacing lesson from a NASCAR driver.”
To celebrate the brand’s partnership with Jesse Iwuji, TrueCar is giving sweepstake entrants the chance to win the ultimate sim racing rig for one lucky winner’s home, plus a private eRacing lesson with Jesse Iwuji, and a $300 eRacing gift card. Fans can enter the sweepstakes by clicking the sweepstakes link and filling out the entry form on the TrueCar Military Jesse Iwuji page: https://www.truecar.com/military/jesseiwuji.
“Sim racing is an essential training tool for professional drivers like me. It helps us become better racers by simulating race experiences you can’t get anywhere else but on the track,” said Jesse Iwuji, TrueCar Military ambassador. “I’m excited to give one lucky fan the opportunity to have the ultimate sim racing rig and experience.”
“As a service member and professional racer, I know how important it is to have a support system to help make your dreams a reality,” added Iwuji. “I’m proud to partner with TrueCar to help empower someone to reach their goals and support their aspirations for sim racing. Who knows, we may even find the next professional racer!”
Jesse Iwuji is one of NASCAR’s few African American drivers competing in the sport. He is also TrueCar Military’s brand ambassador and was recently featured in TrueCar’s brand marketing campaign, “Drive On,” to build brand awareness and brand affinity for TrueCar’s military channel. TrueCar sponsored Iwuji’s NASCAR Xfinity Championship race in Phoenix, Arizona, over Veterans Race Weekend.