Verizon Media Launches Unified ID Solution “Verizon Media ConnectID” - Seite 2

Verizon Media ConnectID helps advertisers and publishers reach consumers wherever they spend their time -- mobile, connected TV, digital audio, digital-out-of-home, and more, while respecting consumer choice and privacy. It helps marketers maximize the potential of their own first-party data for campaign optimization and measurement, and enables publishers to leverage first-party audience data for better monetization as part of the Verizon Media Ad Platform.

Today, Verizon Media is already helping its customers future-proof their businesses for tomorrow. Adoption of its unified identity solution has delivered a 33% lift in performance⁷ for advertiser campaigns.

Dev Pragad, CEO of Newsweek, said: “We want to deliver the best experience possible for our audiences as well as maximize revenue for the premium content we produce. To ensure we can maximize our clients’ user experience while maximizing our revenues, we need partners like Verizon Media who can connect our audiences with quality advertisers and experiences, maximize yield and ensure our audiences’ privacy choices are respected. That’s why we’ve signed up for Verizon Media ConnectID.”

Rick Erwin, CEO of Adstra said: “As digital advertising is entering a new era of identity, it’s crucial for us to work with partners who are interoperable with our solutions and can ensure we continue to reach audiences with the most relevant messages in a privacy-centric way. Any advertiser currently using our identity solution is also able to target, measure and plan using Verizon Media’s unified ID solution, Verizon Media gives advertisers and agencies representing them, a clear way to ensure business continuity in an uncertain future.”

Verizon Media is taking an integrated three-pronged approach to building sustainable identity solutions for the future by: (1) investing in persistent identity within its Ad Platform ecosystem, (2) developing next-generation ID-less audience solutions (3) and partnering across the industry with leading data providers like Acxiom, Adstra, Equifax IXI, Experian, Neustar, TransUnion, and Throtle, while also working with IAB Tech Lab programs to develop industry-wide pro-privacy solutions for addressability with accountability. Verizon Media ConnectID delivers on the first part of this strategy.