Kolab Project Launches 232 Series Limited Edition Live Terpene 510 Vape Cartridges

Kolab Project leads Auxly’s industry-leading vape portfolio

TORONTO, Dec. 17, 2020 (GLOBE NEWSWIRE) -- As 2020 comes to a close, Kolab Project caps a year of sales growth and accolades with the introduction of a new product targeted to experienced cannabis connoisseurs looking for a natural-flavour experience – Kolab Project 232 Series live terpene 510 vape cartridges. Developed using a flash-freeze extraction method that preserves the natural terpene profile found in the cannabis plant, Kolab Project 232 Series offers a high-quality blend of terpene-rich extract and distillate, precision calibrated and delivered in Kolab Project’s premium vape hardware. Kolab Project is a cannabis brand owned and operated by Auxly Cannabis Group (TSX.V – XLY) (“Auxly”).

The launch of 232 Series tops a successful first full year of commercial operations for Kolab Project. Kolab Project vapes are the number-one selling brand in Auxly’s portfolio¹, and Auxly secured the number-one share position in Canada for vape products this past November², in both retail and online sales. According to the latest industry data, vapes are the top Cannabis 2.0 product with Canadians, accounting for two-thirds of the 2.0 category and approximately 16% of the overall cannabis market.

“One year ago, we unveiled Auxly’s 2.0 product offering, along with a commitment to launch new and innovative products in order to lead the 2.0 market,” said Hugo Alves, CEO, Auxly. “Achieving the number 1 position for vape sales in Canada in the month of November with an approximate 25% market share³ is a validation of our strategy and reflects our entire team’s dedication to innovating to meet evolving consumer demand.”

Kolab Project 232 series references the mid-range temperature of 232 degrees Celsius that causes terpenes and cannabinoids to boil without burning, thereby maximizing the flavour and natural expression of the true-to-strain experience. Kolab Project is launching 232 Series with an Ice Cream Cake strain limited edition. Ice Cream Cake is an Indica-dominant hybrid that presents a unique aroma and flavour profile – a sweet, almost-vanilla like taste combined with a powerful diesel finish. With dominant terpene profiles of Limonene and Linalool, Ice Cream Cake live terpene cartridges provide 86+% potency and are offered in biodegradable packaging.