Kbeauty brand AXIS-Y shares their insight on becoming a viral sensation on TikTok - Seite 2

How was AXIS-Y able to reach more than 61 million views on the #axisy hashtag in a short period of time?

"It's difficult to track our success on TikTok since our products were being reviewed or shown on the platform without us reaching out to these users. The content is real, unfiltered reviews from people without us having to do any of the legwork that comes with working with influencers such as finding and contacting them. These users enjoy our brand and our products so it's natural that they want to share it with others. From one video to another, we noticed how the interest in our brand is growing and this ensures us that we are on the right path."

The AXIS-Y Mugwort Pore Clarifying Wash Off Pack is viral on TikTok. What do you think makes it so special?

"It is indeed unique and different compared to other wash off packs out there but the main difference is the development process. Our wash off pack was not just developed for care for pore concerns or alleviating acne, it was formulated specially to help people cope with the current pandemic as a form of self care. And luckily, skincare is just one activity that people have turned to during lockdown which is one of the reasons why we think that our wash off pack became a bestseller."

"We knew that our wash off pack will be one of the key products of our skincare line, but its virality was one thing that we were not expecting and we sold out our stock in just two weeks after its launch. All the TikTok videos of our wash off pack are different; they reflect the personality and style of each user, but collectively, they enjoy the self care experience our wash off pack provides in a rather stressful period that we are all going through together."

We noticed that most of your followers are from Indonesia and other SEA countries both on your Instagram account and on TikTok. Is there any specific reason for it?

"All of our products are developed for targeting skin concerns in hot and humid weather, and in particular, our skincare has gained popularity in SEA countries as our customers are seeing the benefits of using our products in tropical climates. In November 2020, our Indonesian Instagram account @axisy.indonesia reached 100k followers with an average monthly growth rate of 30k which we were ecstatic about because it showed that our efforts to respond to the needs of our community paid off."

What is next for AXIS-Y?

"We want to continue to be a brand that listens to the community to not only make effective products, but also one that brings value to the community. We're looking forward to expanding our skincare line that is inclusive to all skin types and needs by incorporating our deep understanding of skincare technology while maintaining our identity as a climate inspired brand."

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