Artefact

+17% growth in gross margin for Q4 2020 (+10% for the year)

 

Artefact Group achieves +17% growth in gross margin for Q4 2020 (+10% for the year)

Company records strong increase in 2020 EBITDAr¹,
estimated to be between €13.5m and €14.0m

Paris, January 28, 2021 – 5:45 pm CET - Artefact (FR0000079683 – ALATF – eligible for PEA-PME equity savings plans), a data transformation specialist guiding major brands, today announces its gross margin and its estimated EBITDAr range for FY 2020.

Guillaume de Roquemaurel and Vincent Luciani, co-CEOs of the Artefact Group, said: “Our Group’s robust commercial performances and our improvement in profitability, has been achieved despite the pandemic and economic conditions. It provides compelling evidence that Artefact’s positioning and business model are highly effective. These commercial successes, including very impressive Q4 proforma² growth of 17%, reflect increasing demand from major international brands for our data-driven offerings. These serve as a real driver helping our clients to overcome the crisis through a customer-centric reconfiguration of their organisations and processes. Everything has slotted into place for Artefact at the beginning of the year, and we are very keen to keep this momentum going and to extend our leadership position in data transformation consulting and services.”

Strong improvement in the 2020 gross margin and excellent Q4 performance amid unprecedented conditions    

Artefact’s FY 2020 gross margin rose 10% proforma to €70.3m. Building on a strong first six months, when it recorded proforma growth of 9.0% amid the public health crisis, Artefact’s commercial performance accelerated in the second semester with the gross margin increasing by 11%.

This performance was notably driven by the Group’s successful reconfiguration to focus on three services. This segmentation has unlocked more from Artefact’s value proposition which helps major brands reconfigure their organisations to become consumer-centrics.

Artefact’s core services include:

• Data Consulting, data transformation consulting, which also extends beyond the marketing function 
• Data Marketing, support for marketing departments with the adoption of new data tools
• Digital Activation, consulting and execution of digital advertising campaigns

The Data Consulting and Data Marketing businesses were the two main growth drivers and together accounted for around two-thirds of the 2020 gross margin.