Rapid Expansion of Online Casino Gaming Credited to Innovative Technology Platforms
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NEW YORK, Feb. 12, 2021 /PRNewswire/ -- Upon the announcement of the death of Las Vegas Sands Corp. (NYSE:LVS) CEO Sheldon Adelson, the casino industry lost its biggest opponent towards online gaming. With Adelson's passing, his company sits at a crossroads, potentially finally making the same serious leap that its peers have made over the last few years—and embracing online gambling once and for all. But as new states, such as Michigan and Virginia, are added to the roll call of jurisdictions that allow online gaming, many brick-and-mortar casinos are looking towards smart technology developers with turnkey solutions to make their transitions, such as Bragg Gaming Group (TSX:BRAG) (OTCQX:BRGGF), International Game Technology PLC (NYSE:IGT), Scientific Games Corp (NASDAQ:SGMS), and GAN Limited (NASDAQ:GAN).
Over the past year, online gaming tech providers Bragg Gaming Group (TSX:BRAG) (OTCQX:BRGGF) have been consistently onboarding casinos from all over the world through their wholly-owned subsidiary Oryx Gaming. So far in 2021, the company expanded its footprints into Germany, the Czech Republic, Slovakia, and most recently in Serbia where the regulated online gambling market has exploded at a CAGR of 82% in recent years, through a partnership with MerkurXtip.
"By partnering with ORYX we are now able to offer our customers a substantial library of top-notch gaming content via a single integration," said Nenad Aleksic, Head of IT at MerkurXtip. "ORYX's gaming content has gained a strong following in Serbia and beyond and we are thrilled to have added it to our online casino and enhance our offering."
Prior to the entry into Serbia, ORYX Gaming notched its second deal with a German online sports betting and casino operator, Betway.
"Seeing the array of premium content from ORYX become available to our customers is the result of hard work and close collaboration," said Paul Adkins, Marketing and Operations Director at Betway. "It's great news for everyone involved and we're sure that it's the start of a relationship that will be a huge success."
Through licenses in multiple jurisdictions, Bragg Gaming Group now has access to several markets, including Belgium, Czech Republic, Denmark, Germany, Ireland, Italy, Malta, Serbia, Slovakia, Spain, and other areas.
Within the majority of ORYX's deals, their partners gain the right to use ORYX's player engagement tools and data services available via ORYX Hub. These player engagement tools include free spins, tournaments, and leaderboards.