PGA TOUR Selects AWS as Its Official Cloud Provider
Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), announced that the PGA TOUR (TOUR) has selected AWS as the Official Cloud Provider of the TOUR. AWS and the TOUR are partnering to transform the way golf content is created, distributed, and experienced, bringing fans closer to the action on the course while also helping the TOUR streamline its media operations. With this agreement, AWS becomes the Official Cloud Provider, Artificial Intelligence Cloud Provider, Deep Learning Cloud Provider, and Machine Learning Cloud Provider of the TOUR.
The TOUR will use AWS machine learning, storage, compute, analytics, database, and media services to quickly process and distribute video footage from each golf tournament, while also giving fans new ways to engage with TOUR content. The TOUR captures hundreds of hours of raw footage at each tournament and will leverage AWS to rapidly transform this content into exciting new digital experiences that provide fans with a more complete and personalized experience across TOUR competition. For instance, Every Shot Live, an over-the-top (OTT) streaming platform powered by AWS, will give viewers live access to every shot from every player in a tournament. During a tournament like THE PLAYERS Championship, fans will have access to more than 32,000 shots from a starting field of 144 golfers. The fans can choose to follow any player in real time and experience each shot via streaming content. In addition, AWS will power TOURCast, an evolution of the TOUR leaderboard that will give fans video game-like control of the golf viewing experience, allowing them to change their viewing perspective with alternative camera angles, navigate around the course, view speed rounds, and display player and shot stats on demand.
The TOUR will also use AWS Media Services to make it faster to deliver video content for televised event coverage and OTT streaming for online viewers. To accomplish this, the TOUR will use AWS to simultaneously process and distribute OTT content, formatting it for reliable viewing over a variety of delivery platforms and devices, including smartphones and tablets. Using AWS Media Services, the TOUR will make tournament footage available globally to authenticated broadcasters, content subscribers from AWS, and other sources.
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