CROSSMARK Begins Initial Rollout of TAAT to Wholesale and Retail Accounts - Seite 2

In addition to introducing products such as TAAT to potential new accounts and providing strategies to efficiently sell the product at retail, the Company has also engaged CROSSMARK to oversee the Order to Cash (“O2C”) process on its behalf. At a high level, O2C typically involves processing purchase orders and conveying the orders to wholesalers or distribution centres for fulfillment. Although such functions could be carried out internally by the Company, large-scale CPG firms often outsource O2C to third-party firms such as CROSSMARK to obviate the need to perform these functions themselves, which can become complex with products sold in multiple jurisdictions through several different wholesalers with numerous shipping points.

TAAT Chief Executive Officer Setti Coscarella commented, “These are exciting times for the Company as we enter the final month of Q1 2021. Now that our product line has had the opportunity to be tested by smokers aged 21+ across Ohio with consistently positive reception, we can start to roll TAAT out more aggressively with the knowledge that we have a solid product formulation and commercialization playbook. Last week, CROSSMARK got to work with introducing TAAT to its impressive portfolio of accounts in Ohio, and more than three quarters of retailers have stated an interest in carrying TAAT in their stores. CROSSMARK’s efforts will run concurrently with our continued in-house sales efforts and promotions for the TAAT online store. We are excited to see the impact CROSSMARK will have on the overall performance of TAAT as we continue our push to capture additional market share in the USD $814 billion global tobacco industry.”

To provide clarity with regard to the role of a sales agency such as CROSSMARK as a service provider to a CPG firm such as TAAT, the Company has produced a video in which its Chief Executive Officer Setti Coscarella describes the dynamics between the two firms. This video is shown below, and can also be accessed by clicking here.

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In the video shown above, TAAT Chief Executive Officer Setti Coscarella describes the relationship between a sales agency such as CROSSMARK and a CPG firm such as TAAT. Last week, CROSSMARK began rolling out TAAT to new accounts in Ohio including wholesalers, distributors, key retail accounts, and individual stores. The video can be watched by clicking above or clicking here.