FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint - Seite 2

The partnership with FOX is part of FreeWheel’s overall effort to build programmatic capabilities for addressable television. These capabilities will allow demand partners to target audiences against a programmer’s VOD inventory on a guaranteed, fixed price, fixed volume basis. The goal is to allow advertisers to transact on television and premium video inventory in new ways that continue to meet their buying objectives, while opening up additional scale and increasing demand for media companies’ valuable audiences.

“At FreeWheel, we believe in the power of Premium Programmatic, which must extend across all platforms where premium content is being viewed. FOX and The Trade Desk have been tremendous partners in working on this important VOD development that brings data and automation to such an important, and still untapped, growth area for television advertising,” said Dave Clark, General Manager, FreeWheel. “It truly illustrates that technology can help programmers and advertisers work together in a way that elevates the opportunities for both.”

FOX and FreeWheel expect additional integrations with demand partners in the coming months.

About FreeWheel

FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.

With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on Twitter and LinkedIn.

About Fox Corporation

Fox Corporation produces and distributes compelling news, sports and entertainment content through its iconic domestic brands including: FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.