WISeKey $WKEY announces the first ever luxury NFT auction with a Jean-Claude Biver Hublot Big Bang "Standard" watch that has served Hublot as a reference for all the future Tourbillon parts and complicated watches - Seite 2

Mr. Biver's leadership in the Swiss watch industry has been credited as “single handedly saving the industry from the quartz movement.” In 1980, even prestigious Swiss watch brands had approximately 70% quartz movements in their collection; since then, the Swiss watch industry has staged a remarkable recovery, with 2008 exports valued at CHF17 billion.

Mr. Biver was also the originator of the first TAG Heuer’s Connected Swiss made watch which combines Android Wear functionalities with Swiss watchmaking excellence.  This timepiece is the ultimate embodiment of TAG Heuer’s in cooperation with technology behemoths Google and Intel to develop a smartwatch that can compete with the new Apple Watch.


Mr. Biver and Mr. Moreira launched 12 years ago at BaselWorld, the first digital certification of a luxury watch https://www.youtube.com/watch?v=gIWx_Z6JdJA. They are now repeating this technology breakthrough with the use of Digital Identification combined with NFT to use the existing digital certificate of authenticity on the Hublot watch and creating a Digital Twin with its corresponding NFT.

“I am delighted to join JC Biver again in demonstrating how latest technologies can disrupt an entire industry such as the luxury watch industry. WISeKey is launching this first ever luxury watch NFT auction to demonstrate its technology and encourage luxury watch brands to start using it to auction their high-end watches through WIS.Watch NFTs.  Two weeks ago, we launched WISe.Art, a digital certificate of authenticity, a NFT for art pieces that will live forever on the blockchain, unchanged and unchallengeable, as proof of the buyer’s ownership. This announcement generated strong interest from the luxury and art community,” said Carlos Moreira.

WISeKey, was the first company in the world to use dual factor authentication combined with blockchain technology to secure luxury watches, currently protects over 2.5 million luxury watches. Since 2010, WISeKey has collaborated with manufactures of luxury watches deploying this unique technology to integrate semiconductors tags powered with its VaultIC154 NFC secure element and provide brands with the ability of:

• issuing a storage device comprising of a digital certificate of authenticity
• checking, when required, the validity of the digital certificate of authenticity
• modifying, when required, the status of validity of the digital certificate of authenticity.

Dematerialization and creation of a Digital Twin with its corresponded NFT: these tags, when placed on any product and tapped by an NFC phone, securely authenticate, and track the product much like an embedded ePassport and confirm the identity of the product on the blockchain ledger. This technology has received a patent in the USA http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF& ....