Scotch & Soda Announces The Opening Of Its Largest Store Worldwide In The Netherlands, Featuring New Brand Identity - Seite 2
Celebrating the uniqueness of each location is at the heart of the store concept strategy, blending the original architecture and characteristics of each building with the brand's own signature design. All facades and interiors will carry the new brand identity and play on muted tones, combined with pop accents of sunshine yellow, rose pink, and burgundy. Bespoke fixtures in aged brass, textured tiles, marble, powder-coated steel and a custom bar, as well as selected vintage furniture and wallpapers designed in-house complete the design concept of the new stores. In addition, all new stores are fitted with LED lights, FSC wood herringbone flooring and new hangers made of recycled materials and selected soft furnishings such as sustainable rugs woven in ECONYL, made from regenerated nylon.
This acceleration of Scotch & Soda's global retail network will be combined with the brand's omnichannel and unified commerce ambition, to be completed in 2022, following the opening of a brand new fully sustainable 27,500 square metre warehouse in Hoofddorp next year and the integration of RFID technology in partnership with Nedap for stock level optimization.
Frederick Lukoff, CEO, commented: "This week's opening is a pivotal moment in our history despite the obstructive effects of the COVID-19 pandemic on our current retail performance. We recognize the significant importance to connect with our customers no matter the circumstances, and we remain confident that better days will come. It will remain fundamental to connect with our customers one-on-one in stores, in combination with all the growing digital distribution channels, in order to offer the best possible experience to our customers in the future."
Please click on the links below to download images of the new Scotch & Soda stores in:
- Utrecht
- Leidschendam (Westfield Mall of the Netherlands)
- Den Bosch
For more information about Scotch & Soda please visit www.scotch-soda.com
Photo - https://mma.prnewswire.com/media/1476230/ScotchSoda_Store.jpg
Logo - https://mma.prnewswire.com/media/1476219/ScotchSoda_Logo.jpg
Media enquiries:
Daniel Urrutia | Communications Director | urrutia.daniel@scotch-soda.com
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