Monaker Group Partnership Acquires Award Winning Digital TV Technology Provider; Plans to Accelerate Global Expansion of HotPlay Advertising Platform - Seite 2
Commenting on the opportunity, HotPlay CEO Nithinan (Jess) Boonyawattanapisut said, “We strongly believe that expanding our ecosystem to include television screens should significantly increase the effectiveness of HotPlay’s in-game advertising when it comes to coupon redemption rates, as coupons can be presented to both the individual gamer and his/her entire household. There is tremendous revenue potential to be unlocked and realized here with benefit for the telecom operators, players, and advertisers.”
“Through a series of strategic acquisitions,” added Monaker CEO Bill Kerby, “we are transforming Monaker into a global technology solutions company with proprietary platforms that monetize products and brands across all devices. As soon as the acquisition of HotPlay is completed, we plan to leverage the customer acquisition power of digital gaming and in-game digital advertising to engage consumers for the benefit of major brands and travel providers. Further consolidating acquisitions by Reinhart Interactive TV are expected.”
According to Research and Markets, the Over the Top (OTT) media service market is expected to reach USD 194.20 Billion by 2025, registering a CAGR of 13.87% during the period of 2019-2025.
As previously announced, Monaker is in the process of completing its planned acquisition of HotPlay Enterprise Limited (“HotPlay”), with the next step in that process being Monaker’s special meeting to be held on April 7, 2021, where shareholders will vote on the acquisition of HotPlay and related matters. The acquisition of HotPlay remains subject to closing conditions, provided that Monaker anticipates completing the acquisition, subject to such closing conditions, during the second quarter of calendar 2021.
Financial terms and additional information regarding the Reinhart Interactive TV transaction are available in Monaker’s Current Report on Form 8-K filed with the U.S. Securities and Exchange Commission on April 6, 2021, and available at www.sec.gov.
About Reinhart Interactive TV
Reinhart Interactive TV is a special purpose vehicle sponsored by Reinhart Capital to consolidate technology providers in the digital TV space. Reinhart Capital is a Switzerland-based firm focusing on venture-stage information technology companies co-founded by Jan Reinhart. Prior to founding Reinhart Capital, he served as Investment Officer at Swisscom, as Vice President of Marketing and Business Development InnoPath Software in Sunnyvale, California which was acquired by Qualcomm and as a direct report for New Businesses to SAP’s Chairman, CEO and co-founder. More recently, Jan Reinhart co-founded the pioneering fintech company PayCash which he sold to the German automotive corporation Daimler AG.