Beyond Meat Announces Major Retail Expansions Throughout Europe
This spring, Beyond Meat products will be available in thousands of new retail locations in the United Kingdom, Germany, Austria and more
EL SEGUNDO, Calif., April 12, 2021 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced significant product distribution expansion within thousands of
European retail locations this spring. As Beyond Meat has grown its retail presence in the region, the European plant-based foods market has seen aggressive growth with sales increasing by 49% over
the last two years1. Beyond Meat’s commitment to making products utilizing simple, plant-based ingredients without GMOs has enabled the brand to rapidly expand product distribution
throughout the continent.
Beyond Meat products are available at approximately 122,000 retail and foodservice outlets in over 80 countries worldwide. The new product distribution in Europe includes:
United Kingdom: In April, Sainsbury’s is nearly doubling its distribution of the Beyond Burger nationwide. This follows the launch of Beyond Sausage in Sainsbury stores this past January. Waitrose also recently launched the Beyond Burger and Beyond Sausage. Between these two retailers, Beyond Meat is entering 445 new retail stores throughout the UK market.
Germany: Throughout April and May, Beyond Meat is expanding its product offerings in over 1,000 new German retail stores through Kaufland, Tegut, Famila and Real.
Austria: In April, Beyond Meat will expand product offerings at SPAR locations throughout Austria and will add products to BILLA and BILLA PLUS locations. The expansion will bring Beyond Meat products to a total of approximately 1,500 new retail stores in Austria.
Switzerland: This April, Beyond Meat will expand Beyond Mince distribution to 155 Migros stores throughout the country.
The Netherlands: In March, Beyond Mince became available for the first time in the market through distribution at nearly 1,000 Albert Heijn and Jumbo stores.
With the recent development of Beyond Meat’s European product innovation Beyond Mince, the company continues its retail expansion focus in additional countries such as France, Spain, Belgium, Italy and more at prominent retailers such as Casino Group, Carrefour, Esselunga and Delhaize.
“These new and expanded retail partnerships throughout the continent serve as strong proof points that Europe’s appetite for plant-based meat and Beyond Meat products in particular is on the rise,” said Chuck Muth, Chief Growth Officer, Beyond Meat. “In fact, because of our strict ingredient guardrails, we’ve been able to more easily enter global markets including the EU to make plant-based meat options that are better for people and the planet more accessible to all.”