DGAP-News NFON AG confirms positive development in 2020 and presents growth strategy 2024 - Seite 2
NFON growth strategy 2024
NFON CEO Dr. Klaus von Rottkay is optimistic about the future and elaborates on the mission for the growth strategy 2024: "Telephony and IT are growing ever closer together. This is an effect that has become unmistakable in today's business world. We therefore aim to be the leading provider of voice-centric business communications in Europe."
Telephony is still the most important communication channel for companies. Jan-Peter Koopmann, CTO of NFON AG: "After the phase-out of ISDN and the ongoing replacement of outdated phone system technology with cloud PBX, we are immediately in the third wave of disruption. Telephony, collaboration with video or chat and business applications such as contact center solutions are converging." The excellent user experience on the platform is the decisive competitive advantage here. Jan-Peter Koopmann continues: "Customers want to use a platform in which they can switch between voice, video, text and collaboration fluently, easily guided and without complications. It clearly follows that we will offer a complete UCaaS suite with exactly these components, complemented by open APIs and further omni-channel solutions."
Another important feature of this platform, and a key premise for increasingly simplifying business communications and workflows, is the focus on user scenarios that include mobile work as well as hybrid or remote work.
"As part of our growth course, we will not only increasingly sell our new products to our existing customer base. We will of course also continue to expand our partner network in Europe. For us, the partner stands absolutely and unwaveringly at the center of everything we do. At the same time, we will increase our focused customer segment in the small and medium business (10 - 250 extensions) to the enterprise segment," explains Klaus von Rottkay.
A clear go-to-market strategy will also make it easier for NFON to gain efficiency and scale faster. The company already has an excellent presence in markets such as Germany, the UK and Austria. Markets such as France or Italy, on the other hand, are still new to the company's structure and are therefore classified as countries with a relative growth focus. With its 2024 growth strategy, NFON is also looking at opportunities to invest in Central and Eastern Europe. These markets promise faster growth with less competitive pressure.