Green Thumb Industries Announces Launch of Leading Cannabis-Infused Social Tonic Brand Cann in Illinois Ahead of 4/20 Cannabis Holiday

Green Thumb and Cann Previously Announced Partnership to Bring California’s #1 Selling Cannabis Beverage to Illinois and Beyond

Cann Offers Portfolio of Micro-dosed Social Tonics, Low in Calories with All-Natural Ingredients

Cann Available at Rise Dispensaries and Select Cannabis Stores Throughout Illinois

CHICAGO and VANCOUVER, British Columbia, April 15, 2021 (GLOBE NEWSWIRE) -- Green Thumb Industries Inc. (Green Thumb) (CSE: GTII) (OTCQX: GTBIF), a leading national cannabis consumer packaged goods company and owner of Rise Dispensaries, announces the launch of Cann, a leading cannabis-infused beverage brand, in Illinois. Green Thumb and Cann previously announced a partnership to bring the beverage brand to Illinois and New Jersey with plans to expand to additional markets.

Cann is now available at all Rise Illinois dispensary locations (excluding Mundelein), as well at Ascend, Moca and MedMen retail stores. Rise Joliet (Colorado), Rise Lake in the Hills and Rise Niles will also host a Cann pop-up store through August with an on-site Cann brand ambassador to answer questions about the newly available cannabis social tonics.

“The cannabis beverage category is expanding as adults seek alcohol alternatives, and Cann delivers a superior experience,” said Green Thumb Founder and Chief Executive Officer Ben Kovler. “We see Cann as a substitute to seltzers, wine and beer for new cannabis consumers looking to reduce or replace alcohol but still want the familiar social interaction of sharing a drink with friends and family. If you don’t like hangovers, this is for you.”

Cann’s social tonics are low in sugar and calories and contain no preservatives or artificial sweeteners. Each drink is made of all-natural juice (not from concentrate), herbs, organic agave nectar, and micro-doses of cannabis CBD and THC extract designed to be similar in strength to a glass of wine or a light beer. Cann is available in three creative flavors: Lemon Lavender, Grapefruit Rosemary, and Blood Orange Cardamom and are sold in 6-packs of 8-ounce cans.

“Since we launched in 2019, consumers in Illinois have been reaching out daily to ask when Cann would be available in their state,” said Jake Bullock, Co-Founder of Cann. “We are thrilled to finally be able to introduce our micro-dosed social tonics to the state of Illinois and to share this delicious, innovative alcohol alternative to more future Cann Fanns.”