P&G’s “It’s Our Home” Shows How Small Actions at Home Can Make A Big Difference for Our Planet
Most people want to protect the planet, but they’re not always sure where to start, according to a new study by Procter & Gamble (NYSE: PG). In celebration of Earth Week and as part of its commitment to help make sustainable choices easier for the five billion consumers it serves every day, P&G is launching a new campaign, including a short film It’s Our Home to share how small actions at home can make a world of difference for the planet.
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Small acts at home can make a big impact
According to a new study in the U.S. by P&G1, 72% of people want to do more to be sustainable at home and nearly 90% of parents are inspired by their children to do so. But fewer than half of people make environmentally conscious choices at home as often as they’d like. For most people, “not knowing how” is the biggest barrier to acting sustainably.
Closing the gap between intention and action and unlocking change at home has the potential to positively impact the planet by reducing greenhouse gas emissions, electricity, water use, and more. Among the 28 sectors of global greenhouse gas (GHG) emissions, “homes” are in the top three, and as big as road transportation2. And the amount of electricity we use at home – accelerated by the COVID-19 pandemic – is expected to nearly double by 20503.
This means the small changes we make – such as using cold water for laundry, taking shorter showers or turning off the tap while brushing our teeth or shaving, and recycling more – can make a big impact. For example, in 2010 P&G made a commitment to have 70% of all washing machine loads be low-energy wash cycles by 2020. P&G reached that goal in 2019 and estimates that since 2015, the avoided emissions from U.S. consumers increasing their use of low-energy laundry cycles have been roughly 15 million metric tons of carbon dioxide. This amount is more than five times larger than P&G’s current global manufacturing and operational emissions, demonstrating the significant impact of positively influencing consumer behavior.