Creative and Content Veteran Alejandro Lopez Appointed U.S. Head of Mediabrands Content Studio - Seite 2
“Alejandro’s deep expertise in data-fueled creative and media will provide invaluable support to our content creation arm, UM Studios,” said UM U.S. CEO, Lynn Lewis. “We’re excited to collaborate with Alejandro and the MBCS teams to continue to futureproof our clients’ businesses through impactful storytelling.”
Stacy DeRiso, U.S. CEO of Initiative added, “Alejandro’s breadth of experience and knowledge around how today’s audiences are consuming content is unparalleled. Great content creates culture, and culture connects brands with the audiences that grow business.”
Lopez’s helming of MBCS is an industry gamechanger and reflects a paradigm shift towards a more holistic approach to content through the reunification of creative and media. “Alejandro keenly understands how data and audience media behavior can make creative work more insightful, powerful and perform better,” said Gaul. “Having him oversee MBCS in the U.S. means we are now able to ensure that all of our clients’ end-to-end data-fueled content and media needs can be cohesively created, planned, and served across the entirety of a plan. He brings a diverse perspective to storytelling and an understanding of content trends outside the U.S. that are only beginning to be realized here,” he added.
Ever a consummate artist and contributor, when the multi-cultural executive is not creating award-winning content for clients, Lopez spends his time painting socially driven and humanitarian Expressionist and portraiture art. Lopez—who speaks five languages—is also a dedicated philanthropist who has devoted his time to a host of important international causes like the Arts High Foundation (LACHSA), Refugees International (Japan), and National Food Bank (Japan). Though Lopez is incredibly excited about his new role, his most treasured position is that of father to his two children.
Lopez will report to Gaul out of Mediabrands’ Los Angeles office.
Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com and be sure to follow us on LinkedIn, Twitter or Instagram.