P&G’s “It’s Our Home” Shows How Small Actions at Home Can Make A Big Difference for Our Planet
Most people want to protect the planet, but they’re not always sure where to start, according to a new study by Procter & Gamble (NYSE:PG). In celebration of Earth Day and as part of its commitment to help make sustainable choices easier for the five billion consumers it serves every day, P&G is launching a new campaign, including a short film It’s Our Home to share how small actions at home can make a world of difference for the planet.
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Small acts at home can make a big impact
According to a new study in Canada by P&G1, 71% of people want to do more to be sustainable at home and 76% of parents are inspired by their children to do so. But fewer than four out of 10 people make environmentally conscious choices at home as often as they’d like. For most people, “not knowing how” is one of the top barriers to acting sustainably.
Closing the gap between intention and action and unlocking change at home has the potential to positively impact the planet by reducing greenhouse gas emissions, electricity, water use, and more. Among the 28 sectors of global greenhouse gas (GHG) emissions, “homes” are in the top three, and as big as road transportation2. This means the small changes we make – such as using cold water for laundry, taking shorter showers or turning off the tap while brushing our teeth or shaving, and recycling more – can make a big impact.
"Meaningful change starts at home, and P&G brands have a big role to play – by helping consumers live more sustainably with no tradeoffs in the superior performance they expect from our products,” said Geraldine Huse, President, P&G Canada. “P&G and our brands will continue to reduce our impact and help people be more sustainable at home to protect our planet – our shared home – for generations to come.”
P&G brands aim to help families be sustainable at home
In the same P&G study, nearly 75% of consumers said they want the brands they buy to help them live a more environmentally conscious lifestyle. Previous research has shown that sustainable product choices don’t matter if people don’t choose them, and consumers expect both sustainability and product performance, without the need to compromise. That’s why P&G is committing to using its voice, reach, innovation and expertise – and that of its brands – to make sustainability irresistible for all.