Klarna launches carbon footprint insights for 90 million consumers
- Up to 90m* Klarna users across 16 markets globally now have the ability to track their shopping carbon footprint in-app.
- Klarna and Doconomy to launch one of the largest global carbon footprint awareness building efforts to date.
- Launch of Klarna's 1% pledge will bring $10M to initiatives tackling climate change and loss of biodiversity alongside 50% emissions reduction ambition for 2030.
STOCKHOLM, April 20, 2021 /PRNewswire/ -- Klarna today announces the launch of CO2 insights for all shopping purchases as part of its 1% pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratize access to unbiased climate impact information for consumers at no cost or judgement as a first step to help drive awareness around climate change.
The feature will introduce a seamless experience for users to access carbon footprint insights and brings to life one of the largest-ever awareness-raising efforts on carbon footprints, based on consumer reach. Klarna has partnered with Doconomy, a world leader in providing innovative calculation tools enabling banks and brands to display the carbon footprint of transactions, to provide shoppers with an average kgCO2 value for each purchase. The partnership introduces CO2 data at global scale and is made available free of charge in the Klarna app.
Every purchase made through Klarna's payment methods will include a carbon footprint powered by Doconomy's Åland Index**, reaching up to 90 million Klarna customers, including its growing user base of 18 million monthly active app users. With many partner retailers working hard to improve in this area through numerous ways, the solution marks a first step in Klarna's journey to play its part. In the long run, Klarna aims to further enable consumers to understand the true cost of consumption and provide them with the opportunity to take action.
"With fat, sugar and salt levels labelled on food we buy, why shouldn't our CO2 emissions be just as visible? This type of information shouldn't be a premium or luxury that consumers pay for, but rather an essential part of every shopping journey. That's why we're upgrading our app to give all our consumers globally transparent access to their shopping carbon footprint. We all make decisions that affect the health of the planet and it's essential that everyone has access to sound information to make smart climate choices in a simple and straightforward way," says Sebastian Siemiatkowski, CEO of Klarna.
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