HEINEKEN launches 2030 Brew a Better World ambitions

HEINEKEN raises the bar with new commitments on the environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world

• Achieve carbon neutrality in production by 2030, full value chain by 2040
• Zero waste-to-landfill globally by 2025
• Positive water impact in all water-stressed areas by 2030
• 30% female leaders in senior management by 2025, 40% by 2030 on the path to gender balance
• Full roll-out of equal pay and fair wage programme by 2023
• Social impact initiative in 100% of markets every year
• Two zero-alcohol options in the majority of markets by 2023
• Advance partnerships in all markets to reduce harmful use of alcohol
• Reach a billion consumers with responsible consumption messages annually; 10% of brand Heineken media spend dedicated to responsible consumption
  
  

Amsterdam, 22 April 2021 – HEINEKEN today announces its 2030 Brew a Better World programme, a new set of ambitious commitments aimed at driving a positive impact on the environment, social sustainability and the responsible consumption of alcohol.

As an important part of the company’s EverGreen balanced growth strategy, the 2030 ambitions build on progress made since the Brew a Better World programme was originally launched in 2009.

“For over 150 years, we’ve been passionate about making a positive impact on the world around us. We know that we can only thrive if our people, the planet and the communities around us thrive,” said HEINEKEN’s CEO and Chairman of the Executive Board Dolf van den Brink. “We are moving into a decade with even more complex challenges. Our Brew a Better World vision for 2030 raises the bar and enables faster progress towards a net zero, fairer and healthier world. Our new commitments are woven into the fabric of our balanced growth strategy, EverGreen, putting sustainability and responsibility front and centre as we write our next chapter. I want to thank our enthusiastic and committed employees for their continued passion for this topic. Together, we will do our part to brew a better world.”

1.   On the path to net zero impact


a.   Carbon neutrality


HEINEKEN recently announced a stepped-up ambition to decarbonise its production by 2030 and its full value chain by 2040. The company aims for all of its production sites¹ to become carbon neutral, maximising renewable energy and energy efficiency. As part of this effort, the company aims to cut its overall emissions² by 30% by 2030.