Comcast Advertising Appoints Rick Mandler as VP, Growth Strategy
Comcast Advertising, a division of Comcast, today announced that it has appointed Rick Mandler as vice president, growth strategy.
In this newly created role, Mandler will be responsible for formulating growth marketing strategies across the Comcast Advertising portfolio with the goal of advancing revenue growth and market share. He will also collaborate across the organization to develop new, audience-based media solutions for customers.
Mandler will report to Comcast Advertising Chief Growth Officer Pooja Midha, who joined the organization last month.
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In his new position, Mandler will partner with Midha and leadership across the division to accelerate marketing globally across Comcast Advertising and its two primary brands: FreeWheel, Effectv and Effectv’s newly launched sales development function. Working with Midha, he will help drive awareness of each company’s differentiated value through marketing and sales enablement and accelerate growth at the local, regional, national and global level.
“Rick brings a deep knowledge of the TV and video ecosystem and extensive experience working in advanced advertising. He has a natural talent for collaborating across functions and leading teams to distill and communicate complex ideas in a simple manner,” said Midha. “I truly enjoyed working with him previously and when this opportunity came, I knew Rick would be an excellent addition to my team here. I’m thrilled that he’s decided to join us and bring his skills to Comcast Advertising.”
“I learned a lot from my three years working with Pooja at true[X] and I’m very honored that she thought of me for this new role,” Mandler said. “I’m looking forward to working with her and the leadership team to pioneer new ways to connect brands with their audiences and drive meaningful results in today’s dynamic marketplace.”
Mandler is a seasoned media professional with experience spanning TV and digital media, sales, strategy, business development, research, marketing, distribution and product. Before joining Comcast Advertising, Mandler served as true[X]’s senior vice president of strategy and operations. There, he led teams that played a vital role in architecting the company’s overall strategy, leading cross-organizational strategic initiatives and ensuring that true[X] met and exceeded its operational priorities and goals.