AMVAC Environmental Products Rebrands as AMGUARD Environmental Technologies
American Vanguard Corporation (“AVD”; NYSE: AVD) announced today that AMVAC Environmental Products (“AEP”) – a leading provider of proven chemistries and low-impact solutions to the professional pest, public health, golf, lawn care, and ornamental markets – is rebranding its businesses and will operate under the new brand name AMGUARD Environmental Technologies.
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Photo of Shayne M. Wetherall, CEO, AMGUARD Environmental Technologies (Photo: Business Wire)
The name change reflects AMGUARD’s strategic commitment to providing a compelling portfolio of technology and innovative solutions to the markets it serves.
In addition to its recently announced strategic integration with OHP, the shift of AEP to its new AMGUARD identity is part of the company’s long-term strategy to grow and re-define its position in non-crop and highly technical markets through portfolio expansion, innovation, licensing, and strategic acquisitions. From its headquarters in Research Triangle Park, N.C., AMGUARD and its family of professional and specialty brands will leverage expanded supply chain, operations, and financial management capabilities across the business to support its growth and portfolio initiatives.
Brand Reflects Heritage, Commitment to Technology as Defense Against Pests
The AMGUARD name – a derivative of “American Vanguard” – ties directly to corporate parent AVD and its 50-plus-year history of global excellence as a diversified specialty and agricultural products company focusing on crop protection, turf and ornamental markets, and public health applications.
Additionally, emphasis on the word “GUARD” reinforces the company’s mission to help professionals protect and defend against unwanted pests, weeds, diseases, and deadly public health vectors. Further, use of the phrase “Environmental Technologies” underscores the company’s commitment to being a leading provider of technology and innovation and to addressing the growing demand for low-impact professional solutions.
Eric Wintemute, Chairman and CEO of American Vanguard, commented, “The great opportunities that AMGUARD Environmental Technologies presents in bringing proven chemistries and low-impact professional solutions for non-crop and highly technical markets expand American Vanguard’s position as a continuing and long-term leader in technology, innovation, and sustainability.”