Versus Systems to Power Second Screen Engagement in Canelo Alvarez Title Fight on May 8th
Keurig Dr. Pepper brand Crush, to work with the Frias Agency to beta test Versus’ engagement platform for live audiences of Canelo-Saunders middleweight title fight
LOS ANGELES, May 04, 2021 (GLOBE NEWSWIRE) -- Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) (FRANKFURT: BMVB) announced today that in concert with the Frias Agency, the Company will
be launching a beta test of XEO, Versus’ second screen gamified rewards platform for the May 8th, 2021 Canelo Alvarez vs. Billy Joe Saunders middleweight boxing title fight taking place at AT&T
stadium in Dallas, Texas. The Versus technology will allow Crush to create a unique engagement experience for fans watching the fight live, whether they are in-stadium or watching on DAZN
pay-per-view. More than 60,000 fans are expected to be in attendance, making the Canelo-Saunders fight the largest United States sporting crowd since the COVID-19 shutdown began in March
In the days leading up to the fight, and during the fight itself, fans will be able to go to www.Crush-Canelo.com on their smart phones and other mobile devices and answer predictive questions about the weigh-in and the main event. They will also be able to play games and win daily prizes – including signed boxing gloves, DAZN codes, and Crush soda.
Additionally, a limited audience will be invited to access the proprietary mobile engagement platform via a live URL and a QR code that will be revealed by Canelo Alvarez and Crush on social media this week. Those fans that are invited into the beta test will be able to interact with Crush-sponsored content, prizes and event-related trivia and polling during the title fight. The experience will be available online, as well as via Android and iOS mobile devices.
“We are thrilled to work with Crush and Canelo on this project,” said Matthew Pierce, CEO of Versus Systems. “This beta test is an opportunity to showcase innovative brands, such as Crush, and to provide engaging content for millions of Canelo fans and boxing fans in general, both in-venue and at home.”
The Canelo-Saunders fight will take place at AT&T Stadium in Arlington, Texas. The event will also be televised via DAZN worldwide in over 200 countries and territories with the Versus second screen engagement experience available to limited TV and live event audiences. Past Canelo fights have garnered more than 800,000 pay-per-view purchases, and his last televised fight in February 2021 had an audience of more than eight million TV viewers.