Norwegian Cruise Line Holdings Ltd. Provides $10 Million Cash Support to Alaska Communities Devastated by Ongoing Cruise Suspension
Much Needed Relief Provided to Six Southeast Alaska Communities Heavily Reliant on Cruise Tourism
Company Joins Shop Local Alaska Program, a Joint Initiative by BuyAlaska and Voyij.com, to Support Severely Impacted Small Businesses in Alaska
MIAMI, May 04, 2021 (GLOBE NEWSWIRE) -- Norwegian Cruise Line Holdings Ltd. (“Norwegian” or “the Company”) (NYSE: NCLH), a leading global cruise company which operates the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands, today announces it is providing $10 million cash support to six Alaska port communities severely impacted by the ongoing cruise voyage suspension. Approximately 60% of all tourism in Alaska is generated through cruise, which has been halted for more than a year, continuing to significantly impact families and small businesses reliant on cruise tourism. In addition, as part of the recently announced BuyAlaska and Voyij.com initiative, the Company has joined the ‘Shop Local Alaska’ program and is encouraging people to help support Alaska small businesses devastated by the halt in cruising.
“My heart breaks for Alaska and its wonderful people as we face a potential second year of zero cruise operations during the all-important summer tourism season, bringing yet another blow to Alaska’s tourism economy,” said Frank Del Rio, president and chief executive officer of Norwegian Cruise Line Holdings Ltd. “Alaska is one of our guests’ most popular cruise destinations and we are doing everything in our power to safely resume operations in the U.S. which will provide much needed relief to the families, communities and small businesses who rely on cruise tourism for their livelihoods.”
Cruise travel is vital to Alaska’s extensive tourism economy and the ongoing suspension of cruising is having a devastating ripple effect across the state. Prior to the pandemic the Cruise Lines International Association (“CLIA”) estimated that nearly 1.4 million passengers visited the region on 577 voyages in 2019. The Government of Alaska estimates the cancellation of both the 2020 and 2021 cruise season would result in a devastating $3.3 billion impact, including $2.2 billion of lost revenues for local business. The Government also estimates that Port and Cruise Line related communities have seen more than 22,000 of collective job losses, representing over $300 million of lost wages. The State of Alaska’s full economic impact report to the White House can be found here: Impacts to Alaska from 2020/2021 Cruise Ship Season Cancellation.