Alkaline88 and A88CBD to Expand Internationally Through Brokerage Agreement with Bellator Group

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), producer of its flagship brand Alkaline88, is the country’s largest independent alkaline water company. The Company also produces flavor-infused waters and CBD-infused ingestibles and waters sold under the brand names A88 Infused and A88CBD, respectively. Today, the Company announced that it has entered into a brokerage agreement with Bellator Group LLC to expand its product lines into international channels.

“Retailers and consumers love our Alkaline88 water and this trend continues with our great-tasting A88CBD water and other ingestibles,” says Ricky Wright, President and CEO of The Alkaline Water Company. “We are excited to work with Bellator Group, an established broker that specializes and excels in the hemp category. They have a track record of success and have cultivated many significant relationships within the multi-billion-dollar CBD industry. Their focus for us will be on international expansion and select domestic supermarket channels. Our relationship with Bellator, and their connections throughout the Caribbean, will substantially accelerate our speed to market overseas.”

"We are excited to work with A88CBD and Alkaline88 to engage retail and consumers through shopper marketing fundamentals,” says Shane Nance, Co-founder of Bellator Group. “With A88’s vast experience in retail partnered with Bellator Group’s creativity, vision, and education, this will be a tremendous benefit to retail and the category."

Alkaline88 is known for its superior hydration with a perfect 8.8pH balance. The brand was developed to deliver a Deliciously Smooth taste that encourages consumers to drink more and fully hydrate. The company is dedicated to purity, quality, value, and taste. The water’s ingredient deck is simple, easy to understand, and free of buffers. Alkaline88 ionized water contains just two ingredients that customers trust — purified water and Pink Himalayan Rock Salt.

The Alkaline Water Company is The Clean Beverage Company making a difference in the water you drink and the world we share.

The Alkaline88 flagship brand of premium alkaline water is now available in 75,000 stores across all trades in the U.S. For more information, visit www.thealkalinewaterco.com.

About The Alkaline Water Company:

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company’s CBD water and flavor-infused water. For the Company’s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company’s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp, powder packs, oil tinctures, capsules, and gummies.