Camping World to Launch Exclusive Thomasville Recreation Brand of RV and Camping Furniture
Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), America’s Recreation Dealer, today announced plans to launch the Thomasville Recreation Furniture brand of RV and camping furniture. The Thomasville Recreation furniture will be exclusive in the U.S. and provide the latest designer trends and innovations as consumers continue to demand premium choices for their RV and outdoor lifestyles.
“We are excited to launch the exclusive Thomasville Recreation brand with a wide variety of RV and camping furniture,” said Marcus Lemonis, CEO and Chairman of Camping World. “This brand launch along with our acquisition of furniture manufacturer, Allure, in the fall of 2020 accelerates our vertical integration within the space and strengthens our sales and margin growth opportunities.”
The Thomasville Recreation RV and camping furniture collections will feature high-style designs that follow both classic and modern trends. Product innovation will be a key component in each piece with a variety of premium fabrics and materials and functional designs for enhanced comfort and differentiation for the consumer. The RV furniture will include an assortment of sofas, chairs and tables.
The new line of top-end, private label furniture for the RV aftermarket and RV original equipment manufacturer space will be available exclusively at Camping World and Gander RV & Outdoors retail locations nationwide and via e-commerce in late 2021.
The launch of the Thomasville Recreation RV and camping brand originated from a partnership between Camping World and Authentic Brands Group.
About Camping World Holdings, Inc.
Camping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America’s largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Good Sam brands have been serving RV consumers since 1966. We strive to build long-term value for our customers, employees, and shareholders by combining a unique and comprehensive assortment of RV products and services with a national network of RV dealerships, service centers and customer support centers along with the industry’s most extensive online presence and a highly-trained and knowledgeable team of associates serving our customers, the RV lifestyle, and the communities in which we operate. We also believe that our Good Sam organization and family of programs and services uniquely enables us to connect with our customers as stewards of the RV enthusiast community and the RV lifestyle. With over 175 locations in 38 states, Camping World, and sister company Gander RV & Outdoors, have grown to become prime destinations for everything RV.