Columbia Care Unveils National Retail Experience with Launch of Cannabist; Creates a National Dispensary Network Leveraging Proprietary Technology Platforms to Support the Customer Journey Anytime, Anywhere - Seite 2

The Cannabist retail experience is centered on making shopping for cannabis as simple and approachable as possible, accommodating the vast range of experience levels patients and customers may have when they walk through the doors. Merchandising set-ups and store layouts have been organized to help customers move through the space with intent and become more comfortable in the process. Additionally, the space is designed to encourage employees and customers to engage in conversations that enhance the shopping experience, whether through product recommendations or general education. To fully realize this goal, all Cannabist staff will undergo extensive training not offered at other dispensaries, ensuring that customer and patient needs can be exceeded.

Beyond the in-store experience, technology will serve as a bridge across the retail ecosystem that enables a seamless shopping experience from anywhere. Cannabist locations will continue to leverage existing solutions, such as Virtual.Care, the personal shopping platform, and will be introducing a proprietary web-based application to help customers on their product discovery journey in early June. The CNC credit card, the cannabis industry’s first credit card, will be rebranded to Tetra by mid-Q3 and continue to support a streamlined shopping experience as well.

Cannabist retail locations will also be home to premium brands that focus on the highest quality and reliability and will continue to collaborate with brands run by fellow cannabis connoisseurs and social equity businesses.

“Cannabist is not only a reflection of where we are now, and all of the markets we serve, but it is also a commitment to where we are going. We believe Cannabist will become a hub for all those who incorporate cannabis into their lives – regardless of what brought them to us. The Cannabist brand can grow with an ever-changing industry, continue to meet the needs of our patients and customers and serve as the platform for continuous innovation,” said Jesse Channon, Chief Growth Officer of Columbia Care. “By investing in this transition now, we will provide a new experience for our existing community and look forward to welcoming new customers who will come to see cannabis in a whole new light. The days of a transactional dispensary are nearing an end. As we see cannabis use continue to normalize, we will see the emergence of a more sophisticated, yet approachable dispensary model – starting with Cannabist.”