Sephora China Launches Beijing TaiKoo Li Sanlitun Flagship Store, Fusing Contemporary Art and Modern Digital Technologies to Unleash Beauty Power
BEIJING, May 13, 2021 /PRNewswire/ -- On May 8, Sephora, the world's largest prestige beauty retailer, launched its new digital and art savvy Beijing TaiKoo Li Sanlitun Flagship Store situated in the capital's trendy lifestyle hub. In collaboration with the acclaimed young Chinese artist Chen Baoyang, the TaiKoo Li Flagship Store, with its unique experience and offerings, has created a hot spot of beauty that is not-to-be-missed.
Chen Baoyang created the digital artwork "Algorithmic Blossom" specially for the the TaiKoo Li Flagship Store. With an educational background in both art and mathematics, Chen Baoyang breaks the boundaries and excels at imbuing creative art with digital technologies, leveraging algorithms to depict the diversity of beauty to explore the connections amongst art, technology and the public. "Algorithmic Blossom" draws inspiration from the traditional Chinese art piece "Hundreds of Flowers", created in the Southern Song Dynasty by Yang Jieyu, the first female painter known in Chinese history. Chen's work pays tribute to the beauty of flowers with skillful use of topological fractal algorithms, employing digital simulation and VR technology to display diverse flowers in full bloom that denotes elegant integrity and unbounded romance.
Setting foot in the TaiKoo Li Flagship Store, consumers will find themselves surrounded by "Algorithmic Blossom" in diverse forms. Flowing flowers on the LED screens all around conveys a brilliant beauty attitude when they bloom and fade. Walking along the spiral staircase to the second floor, customers will gradually behold the flowers to unfold vibrantly, and then arrive at the new AR photo booth where they can create immersive photos and videos amongst a virtual sea of floral abundance to showcase their own beauty power.
More interestingly, the digital and art savvy TaiKoo Li Flagship Store is open 24/7! The store has launched its first virtual store platform on the official APP and WeChat Mini Program for consumers. With the help of virtual reality technology, consumers may receive immersive store experience anytime, anywhere, with the amazing "Algorithmic Blossom", and even the opportunity to "meet" the artist Chen Baoyang and hear his inspiration behind the artwork!