ViacomCBS Scales Audio Footprint to Fuel Fandom and Extend Iconic Franchises at IAB Podcast Upfront

ViacomCBS today announced an expanded podcast footprint, featuring brand-new and returning hit series that build on beloved franchises and iconic IP from Awesomeness, BET, CBS News, CBS Studios, CBS Sports, Comedy Central, Nickelodeon, Noggin, MTV Entertainment Group, Paramount Network and SHOWTIME Sports. This robust slate will super serve consumers across comedy, news, true crime, sports, kids, entertainment, and music, reinforcing the company’s strategy to create premium content and experiences for audiences worldwide.

Since unveiling the company’s unified podcast slate at the IAB’s Podcast Upfront in September 2020, ViacomCBS has seen a nearly 14% increase in downloads year-over-year and is on track to produce over 120 shows, including more than 20 podcast premieres, this year alone.

“ViacomCBS is thrilled to return to the Podcast Upfront following a year of remarkable momentum and growth in the digital audio space,” said Steve Raizes, Senior Vice President, ViacomCBS Podcasts. “Honoring the quality and value of the company’s world-renowned content, this enhanced podcast slate will offer an organic pipeline for advertising partners to reach diverse audiences in a premium environment at scale.”

ViacomCBS also introduced a new and expanded partnership with iHeartMedia, where Nickelodeon will exclusively create podcasts from two of the brand's most cherished franchises: Avatar: The Last Airbender and The Legend of Korra and SpongeBob SquarePants. Additionally, ViacomCBS announced BET’s podcasting initiatives, emphasizing the massive demand for content from leading Black creators and reflecting the tremendous relevance, influence, and popularity of Black culture across the general entertainment ecosystem. BET will develop podcasts that will serve as a natural extension of the brand’s concerted investment in digital content.

Podcast titles from the upcoming slate include:

CBS News

• CBS Eye on Money with Jill Schlesinger – host Jill Schlesinger, CFP, tackles sometimes uncomfortable and even controversial money and investing issues without the financial jargon to get to the heart of what’s important for anyone to know. Jill takes listener phone calls and interviews informative and entertaining guests each week to uncover surprising insights and provide actionable information so listeners can make the most of their money from CBS News.

• She Makes the Rules – a podcast about rule-makers, record-setters, and rebel women who’d rather boss up than back down. They do not back down, they’re never intimidated, they’re never afraid to speak truth to power. When something isn’t right, they take a stand. Join CBS News as we take a look at some of the key women that have been Rule-makers and Rule-breakers.

• Risking it All – most of us don’t experience heart-stopping, adrenaline-pumping, high-stakes risks in our daily lives. But what if your job was all about taking those kinds of risks? That’s precisely what Dr. Sandra Magnus, a former NASA astronaut, and retired Navy Admiral James “Sandy” Winnefeld explore in their weekly podcast, Risking It All. Listen to conversations with professional risk-takers, including a deep-sea diver, a heart surgeon, an NFL quarterback, a secret agent, and more. Get a behind-the-scenes look at how these pros live life on the edge.

MTV Entertainment Group