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POTTERY BARN LAUNCHES NEW COLLECTION WITH ICONIC AMERICAN BRAND, AIRSTREAM

Nachrichtenquelle: Business Wire (engl.)
14.05.2021, 14:00  |  130   |   |   

Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM) the world’s largest digital-first, design-led and sustainable home retailer, together with iconic travel trailer, Airstream, today unveils a new collection of statement décor and accessories inspired by the spirit of adventure that brings the comforts of home on the road.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210514005047/en/

The new Airstream x Pottery Barn Collection (Photo: Business Wire)

The new Airstream x Pottery Barn Collection (Photo: Business Wire)

“Following the demand we saw from our first successful collaboration with Airstream, we are excited to unveil a second collection which reflects the idea that home is wherever our customers are, while drawing on the wanderlust and sense of adventure that Airstream ensues,” said Marta Benson, Pottery Barn President. “Whether you own an Airstream or are just dreaming of an adventure, the pieces in this collection combine style, functionality and the comforts of home.”

The Airstream x Pottery Barn Collection features iconic Airstream references while evoking a sense of limitless possibilities no matter where the road leads. The more than 40-piece collection includes bedding, indoor/outdoor pillows, dinnerware, drinkware, table and kitchen linens, barware, rugs, décor, style-forward storage, travel-friendly games, accessories and beyond, ranging in price from $12 to $899.

“We’re thrilled to expand our partnership with Pottery Barn on this new collection, just in time for the upcoming summer travel season,” said Bob Wheeler, President and CEO of Airstream. “Airstreamers have the unique opportunity to play, work, learn, and live from anywhere. The approach with this functional, design-forward product line will appeal to both Airstream owners and those who are inspired by the idea of hitting the road and exploring our country.”

Stand-out pieces include the Airstream Cambria Textural Cotton Comforter and Shams that are OEKO-TEX certified to be free of harmful chemicals and made with sustainably sourced cotton. The road trip-inspired Airstream Good Life Organic Cotton Sheet Set is crafted from organic cotton that meets the Global Organic Textile Standard (GOTS) and brings the comforts of home on the road.

The Airstream Pacifica Indoor/Outdoor Towels featuring Always Home and The Good Life sentiments are lightweight, easy-to-pack, and constructed to be fast drying with quick absorbing innovation. In keeping with Pottery Barn’s commitment to sustainability, the Airstream Coronado Striped Indoor/Pillow and Airstream Pacifica Indoor/Outdoor Rug are made with materials created from recycled plastic bottles. Both pieces are ultradurable, pet-friendly and easy-to-clean.

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POTTERY BARN LAUNCHES NEW COLLECTION WITH ICONIC AMERICAN BRAND, AIRSTREAM Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM) the world’s largest digital-first, design-led and sustainable home retailer, together with iconic travel trailer, Airstream, today unveils a new collection of statement décor and …

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