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Media and Games Invest acquires Beemray, a Leading Data Targeting SaaS Platform in order to expand its value chain and profit margins

Nachrichtenquelle: EQS Group AG
17.05.2021, 11:45  |  141   |   |   

Media and Games Invest acquires Beemray, a Leading Data Targeting SaaS Platform in order to expand its value chain and profit margins

  • With Beemray, MGI accomplishes a further strategic acquisition. Beemray is highly synergetic and will be integrated into MGI's fast growing media segment Verve Group
  • Beemray is a leading contextual targeting SaaS platform with privacy-first targeting solutions without the use of cookies or persistent identifiers
  • Beemray Oy's major assets are acquired via an asset deal, including IP rights to patents, computer codes and machine learning algorithms.

 

May 17, 2021 - Media and Games Invest ("MGI" or the "Company"), strengthens its media segment Verve Group ("Verve") by acquiring essentially all assets of Beemray Qy, a leading global data platform headquartered in Helsinki, Finland. The company is thus approaching its strategic goal to build up a complete value chain in the media sector. This opens up additional potential for MGI to create added value for customers and expand profit margins.

 

With Verve Group, MGI builds a global transparent vertical omnichannel programmatic SaaS platform which is highly synergetic to its gaming activities which are grouped under gamigo. With well over 10 synergetic acquisitions as well as organic extensions and growth in the media sector, MGI has established a strong fast and profitably growing position in this segment. While already previously having acquired the integral platform components of the digital advertising process - Demand Side Platforms (DSP), Data Management Platforms (DMP) and Supply Side Platforms (SSP) - Verve Group is further looking for logical extensions of its SaaS platform. 

The acquisition of Beemray adds a powerful data management platform to Verve Group's full-stack suite of programmatic solutions for advertisers and publishers, enabling strong focused contextual targeting, which is an important asset in an advertising world where cookies such as the Apple IDFA are disappearing. Beemray's proprietary technology combines real-world consumer context with deep learning algorithms for improved audience segmentation and targeting. The technology allows for the creation of real-time, high-quality contextual segments, helping marketers to confidently extend their consumer reach by targeting up-to-the-moment context and complements Verve Group's robust location and behavioral audience segments that are now expanded globally.

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Media and Games Invest acquires Beemray, a Leading Data Targeting SaaS Platform in order to expand its value chain and profit margins Media and Games Invest acquires Beemray, a Leading Data Targeting SaaS Platform in order to expand its value chain and profit margins With Beemray, MGI accomplishes a further strategic acquisition. Beemray is highly synergetic and will be integrated …

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