MEDIROM Healthcare Technologies Inc., Announces its latest Key Performance Indicators (KPIs)

NEW YORK, May 17, 2021 (GLOBE NEWSWIRE) -- MEDIROM Healthcare Technologies Inc. (Nasdaq CM:MRM), a Japanese based holistic healthcare Company (the “Company”), today announced its major Key Performance Indicators, or KPIs, updated for the month of April 2021.

The following monthly KPIs provide insight into the business fundamentals and progress of the Company, updated for the month of April 2021.

• The number of salons was 301 in April 2021, up from 290 in the year-ago period, primarily as a result of openings of new salons.
• Total customers served were 63,682 in April 2021 versus 13,381 in April 2020, a 376% increase due to a recovery from the COVID-19 impact.
• Sales per customer slightly decreased to JPY 6,250 in April 2021, up from JPY6,209 in April 2020. The decrease from the previous month is due to promotional pricing for the newly opened and rebranded salons.
• Our repeat ratio, a measure of repeat customers, was 81.4% in April 2021, down from 88.0% in April 2020. The repeat ratio in April 2020 was higher due to fewer new customers during the COVID-19 lock-down.
• Our operation ratio recovered from the COVID-19 impact to 46.3% in April 2021, increasing from 19.7% in the year-ago period.
  

	Number of Salons (*1)	Total Customers Served (*2)	Sales Per Customer (*3)	Repeat Ratio (*4)		Operation Ratio (*5)
April-20	290	13,381	JPY 6,209	88.0	%	19.7	%
May-20	289	19,451	JPY 6,244	84.5	%	29.0	%
June-20	289	51,686	JPY 6,234	81.2	%	40.8	%
July-20	288	60,964	JPY 6,276	80.6	%	43.3	%
August-20	284	66,464	JPY 6,351	80.4	%	47.5	%
September-20	284	64,809	JPY 6,245	80.2	%	48.1	%
October-20	291	65,820	JPY 6,269	80.3	%	47.0	%
November-20	291	63,993	JPY 6,312	80.7	%	47.6	%
December-20	290	64,649	JPY 6,486	82.6	%	48.2	%
January-21	302	56,557	JPY 6,443	84.0	%	44.6	%
February-21	302	56,370	JPY 6,443	83.0	%	47.6	%
March-21	303	62,441	JPY 6,352	81.9	%	47.0	%
April-21	301	63,682	JPY 6,250	81.4	%	46.3	%

(*1) Number of Salons: Directly-operated salons, and franchisees’ salons.