Cascade Dishes on a Dirty Little Secret in Larger Commitment to Sustainability
Today, America’s most recommended detergent* brand Cascade partnered with actor Sterling K. Brown to launch the second installment of its “Do It Every Night” initiative, revealing a dirty little secret: running your dishwasher every night uses less water and energy than washing dishes by hand.
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In-home water and energy usage increased exponentially at the height of the pandemic, with the average U.S. home using nearly 21 percent more water per day, according to Phyn. Energy use has also spiked, according to the National Bureau of Economic Research, with Americans spending an additional $6 billion dollars on at-home power consumption. The good news? We can all help reduce water and energy consumption by making small changes to our daily habits, including the way we wash our dishes.
According to ENERGY STAR, certified dishwashers use less than four gallons of water per cycle compared to handwashing, which uses four gallons every two minutes. That means if you wash dishes by hand for just 10 minutes a day, switching to the dishwasher allows you to save 100 gallons per week. Plus, the dishwasher uses less energy than washing dishes at the sink, saving you up to $130** on your energy bill each year.
“Many people are surprised to learn that dishwashers are actually designed to be more efficient than the way most of us hand wash our dishes,” says Kristine Decker, Vice President of P&G’s North America Dish Care business. “According to ENERGY STAR, running the dishwasher uses half the energy compared to washing your dishes by hand. That’s why no one should feel guilty about letting the dishwasher handle the day’s worth of dishes.”
Since 1955, North America’s #1 recommended dishwasher detergent brand has continually innovated its products and methods to improve dishwashing and reduce water consumption. In fact, Cascade was the first brand to create a detergent that allowed people to skip pre-rinsing dishes before loading them into the dishwasher. Most recently, the brand introduced Cascade Platinum ActionPacs, with 50 percent more cleaning power. Cascade Platinum ActionPacs latch on to and break down leftover food solids, tackling the dirtiest of dishes without the need for a pre-rinse. The brand’s current “Do It Every Night” initiative is part of Cascade’s ongoing commitment to innovate and to advocate for responsible water consumption.