Burkes Outlet and Home Centric to Join Morgantown Mall

Washington Prime Group Inc. (NYSE: WPG) today announced that Burkes Outlet and Home Centric will open at Morgantown Mall in Morgantown, West Virginia, in the fourth quarter of 2021. Burkes Outlet and Home Centric, sister brands owned by Beall’s, Inc., will share more than 30,000 SF of space at Morgantown Mall within a former department store location. This new Burkes Outlet and Home Centric combo store will be accessible from both exterior parking and the town center’s enclosed common area.

Burkes Outlet offers the latest styles in apparel, shoes, handbags, accessories, and beauty products, all at 70% off other stores’ prices. Home Centric provides everything needed to make a house a home, from brand-name home fashions to artisan creations to one-of-a-kind treasures from around the world.

Burkes Outlet and Home Centric join the dynamic and growing tenant lineup at Morgantown Mall. 2020 brought the adaptive reuse openings of first-to-market Dunham’s Sports and Ollie’s Bargain Outlet as well as the renovation of the AMC Theatre. In 2020, as part of the town center’s redevelopment initiatives, Morgantown Mall entered a unique partnership with WVU Medicine to redevelop its former Sears location to serve as a logistics, distribution and fulfillment center serving the broader WVU Medicine network as part of Washington Prime Group’s Fulventory initiative.

Lou Conforti, CEO and Director of Washington Prime Group stated: “While lots of landlords ‘talk the talk’ about curating a retail venue to best serve its demographic constituency (especially within Middle America), Washington Prime Group has been a leader in this regard as well as common area activation and relevant adaptive reuse. So, when Mountaineer Country asked for a fresh selection of family fashions and home furnishings, we listened. Morgantown, let’s welcome Burkes Outlet and Home Centric with the classic John Denver ballad which accompanies every home game victory. Just remember, before the country road takes you home, stop by Morgantown Mall and say hello to our new neighbors.”

Morgantown Mall is a premier shopping destination in Morgantown, located conveniently at the intersection of State Route 19 and I-79, and is easily accessible by area residents, including students and faculty from West Virginia University.

About Beall’s, Inc.

Headquartered in Bradenton, Florida since 1915, the family-owned corporation now operates more than 560 retail stores in 21 states under the names Bealls, Bealls Outlet, Burkes Outlet and Home Centric and online at beallsflorida.com, beallsoutlet.com and burkesoutlet.com. The privately held company has been owned and operated by the founding family for over 100 years. Learn more at www.beallsinc.com.