checkAd

     112  0 Kommentare SC Johnson and Liverpool Football Club Team Up to Tackle Plastic Waste; Anfield Plastic to Become New Mr Muscle® Bottles

    Liverpool, England (ots/PRNewswire) - New "Goals for Change" partnership to
    focus on sustainability, health and opportunity for underserved youth

    SC Johnson, the maker of household consumer brands such as Mr Muscle®, Ecover®
    and Duck®, today announced it is teaming up with Liverpool Football Club to
    create a closed loop recycling model for the more than 500,000 plastic bottles
    used at Anfield each season.

    From the start of the partnership, fans at Anfield will be able to place plastic
    beverage bottles in specially designed receptacles. SC Johnson will collect the
    plastic and repurpose it to create new Mr Muscle® trigger bottles.

    "Plastic waste is a threat to our planet for this and future generations," said
    Fisk Johnson, Chairman and CEO of SC Johnson. "At SC Johnson, we believe we all
    have a responsibility to solve this critical environmental issue. Our
    partnership with Liverpool F.C. is one of the many steps SC Johnson is taking to
    move forward our vision for a waste-free world as it creates another local
    solution to this global problem by leveraging football to help close the plastic
    recycling loop."

    The new partnership, called Goals for Change, kicks off a series of initiatives
    to drive improvements in sustainability and health and hygiene and provide
    pathways to greater economic and social mobility for underserved youth across
    Liverpool F.C.'s communities in the UK, Asia and Latin America.

    Earlier this year, Liverpool F.C. launched the Red Way (https://eur02.safelinks.
    protection.outlook.com/?url=https%3A%2F%2Fwww.liverpoolfc.com%2Fnews%2Fcommunity
    %2F422474-the-red-way-points-to-sustainability&data=04%7C01%7CLaura.Owens%40live
    rpoolfc.com%7C1a93b0eacb1949d2f6ca08d96d6defe5%7Cbb4f53b36b704b1e91af7e4d3773cb3
    d%7C0%7C0%7C637661141227633699%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQI
    joiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=gXOGNcpMagwH7cgDyedmoUuuI
    g6vDMkzA55kLxaAnTw%3D&reserved=0) , its vision for sustainability and way of
    supporting society now and for future generations, underscoring the importance
    of a like-minded partnership, as SC Johnson's ambitions as a family company are
    to work for a better, more sustainable world.

    Matt Scammell, Commercial Director at LFC: "We launched our sustainability
    programme the Red Way earlier this year and made a commitment to make a positive
    difference to our people, our communities and our planet. SC Johnson has made
    important step changes within their industry which have delivered incredible
    Seite 1 von 4



    news aktuell
    0 Follower
    Autor folgen
    Verfasst von news aktuell
    SC Johnson and Liverpool Football Club Team Up to Tackle Plastic Waste; Anfield Plastic to Become New Mr Muscle® Bottles New "Goals for Change" partnership to focus on sustainability, health and opportunity for underserved youth SC Johnson, the maker of household consumer brands such as Mr Muscle®, Ecover® and Duck®, today announced it is teaming up with Liverpool …

    Schreibe Deinen Kommentar

    Disclaimer