Amazon Adds More to Halo—Introducing Halo View, Halo Fitness, and Halo Nutrition
(NASDAQ: AMZN)— Amazon announced expansions to Amazon Halo with three new additions to the Halo family: Halo View, a new health tracker with an AMOLED color display for at-a-glance access to Halo health metrics; Halo Fitness, a new service with hundreds of studio-quality workout classes; and Halo Nutrition, a new experience to help build healthy eating habits. Halo View comes bundled with a full year of Halo membership for just $79.99, and will ship in time for the holidays. Learn more at www.amazon.com/Halo-View.
“Customers tell us Halo is having a meaningful impact on their lives, offering important insights and tools they need to meet their health goals,” said Melissa Cha, vice president, Amazon Halo. “We’re excited to add even more to Halo, with new experiences to help members work out and nourish their bodies, plus Halo View—a new fitness tracker that adds a display, lowers the price, and comes bundled with a full year of Halo membership included for just $79.99. These new additions are a significant step forward in our mission to offer a great value service that’s always getting better, and enable customers to better understand their health.”
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Amazon Halo View—Build a Healthier Lifestyle, Right from Your Wrist
Halo View is purpose-built to connect customers to Halo health metrics, helping keep them motivated and on-track throughout the day. Featuring a vibrant AMOLED color display with haptic feedback, Halo View offers easy access to activity, sleep scores, blood oxygen levels, live workout tracking, text and move notifications, and more. Its sleek capsule includes multiple sensors to provide highly accurate information to power Halo health insights, with an optical sensor to monitor heart rate and blood oxygen, a skin temperature sensor, and an accelerometer. Halo View is lightweight, comfortable, and swim-proof, with up to seven days of battery life, and can fully charge in under 90 minutes. It comes in three stylish sport band colors—Active Black, Sage Green, and Lavender Dream—with additional accessory band options also available.
Halo Fitness—Hundreds of New, Immersive Workouts
Halo Fitness offers customers hundreds of exclusive, studio-quality workouts for all fitness levels that are led by popular Halo coaches, including Michael Hildebrand, Elena Cheung, and Elizabeth Andrews, and trusted industry experts such as physical therapist Dr. Jen Fraboni, founder of the Mobility Method, and Francheska Martinez, a specialist in bodyweight and mobility training. At launch, Halo members can choose from cardio, strength, yoga, outdoor, and mobility classes, with new content rolling out regularly. Integration with Halo View or Halo Band allows members to see real time fitness metrics such as heart rate and heart rate intensity zone as an on-display overlay, so they can train smarter and optimize every workout. Halo Fitness joins the extensive library of premium fitness content already available from brands including rē•spin by Halle Berry, Orangetheory Fitness, and SWEAT, giving members even more workout options to fit their individual goals.