Vicunha launches fresh new denim collection with Polygiene for product sustainability

STOCKHOLM, Oct. 28, 2021 /PRNewswire/ -- Vicunha, one of the world's largest suppliers of denim, has begun a partnership with Swedish firm Polygiene, whose technologies help products stay fresh for longer. The Brazilian company Vicunha is the leading denim manufacturer in South America. Its fabrics are used by brands across the world, and the company is recognized for its technological processes and sustainable initiatives, using the latest innovations in sustainability.

For the new 2021/22 season Vicunha has presented a new collection featuring Polygiene Stays Fresh technologies. The range features for the first time in latin America denim treated with a combination of the Polygiene BioStatic and Polygiene OdorCrunch technologies.

Polygiene Biostatic is an antimicrobial technology that inhibits the growth of odor-causing bacteria and thereby stopping the odor at the source, permanently.

Polygiene OdorCrunch removes any environmental odors such as cooking fumes, cigarette smoke, or body odor, by encapsulating the odor molecules and cracking them, removing the offensive odor in the garment. The products developed by Vicunha are available on Denim and Denim Color bases.

As well as providing effective odor control, this combination of technologies also reduces the number of times a product needs to be washed, saving energy, time, and money - and extending the life of the product. Specifically, by washing a product less, the form and fit, the rich color hues of the denim, will last longer and provide a longer lasting product.

"Innovation and sustainability are key words in Vicunha's business, and the partnership with Polygiene is a clear reflection of our positioning. Offering to the fashion market solutions that allow consumers to save water and energy by washing their clothes less, brings so many positive impacts that it ends up being not only a good technology for the textile industry, but also a practical and fast solution for society, which increasingly demands sustainable solutions from the fashion chain", comments German Alejandro, CMO of Vicunha.

"The partnership with Vicunha is a milestone for us in the denim segment and a breakthrough in the Brazilian market in general. We are very proud to start working with this global leader and see it as a long-term cooperation for a more sustainable textile industry, and society", says Ulrika Björk CEO Polygiene