Eat Well Group Announces Amara’s Toddler Line is the #1 New Release on Amazon
Eat Well Investment Group Inc. (the “Company” or “Eat Well Group” or “EWG”) (CN:EWG) (US:EWGFF) (FRA:6BC0) is pleased to announce that it’s majority-owned subsidiary, Amara Organic Foods (“Amara”), one of the fastest-growing baby food brands in America, has been named #1 new release on Amazon for its toddler line. Amara has grown its revenue 5x since January 2021.
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Amara Organic Baby Food (Photo: Business Wire)
“We are incredibly excited that Amara has achieved a number 1 new release on Amazon, the top eCommerce platform in the world”, commented Marc Aneed, the Company’s President. “More and more consumers are searching for healthier alternatives to legacy baby and food brands and the traction Amara’s dedicated store on Amazon has shown so quickly after launching it, affirms that.”
eCommerce and Amazon
Amara has partnered with Pharmapacks, one of the largest eCommerce distributors for health, beauty and wellness brands on popular online marketplaces that include Amazon, Walmart, eBay, Target and Google Shopping. Pharmapacks is an early investor in Amara and will be a key contributor to its continued growth across Amazon and other leading eCommerce marketplaces.
The strategic partnership with Pharmapacks allows Amara to reach their target customer efficiently. In October, Amara provided over 7,000 samples to consumers, which data indicated likely to have children at home, resulting in a 128% increase in sales of the baby food flavour included in the sample packs.
Since launching its dedicated store page on Amazon, Amara sales have increased by 533%, with a return on ad spend (“ROAS”) of up to 3x.
The Amara team is focused on driving new to brand consumers as currently 82% of sales are currently being driven by “Amara” branded search terms, a testament to the brand’s organic reach. The next 12 to 18-month strategy is to reach, acquire, and retain more “new to brand” customers in their journey from baby food to toddler snacks and beyond.
With a strong foundation in place, Amara is currently improving and optimizing its website with a major focus over the next 12 to 18 months on bringing additional “new to brand” consumers to the platform.
Brick and Mortar Distribution
Amara boasts a strong foundational retail footprint with distribution to some of North America’s leading big-box retailers, including; Walmart, Whole Foods, Sprouts Farmer’s Market and more. Amara is focused on accelerating its omnichannel sales distribution strategy and continued growth across natural health food stores and traditional big-box retailers. Eat Well Group’s management believes Amara’s growth can in part be attributed to a broader macro trend from consumers seeking healthier, more nutritious alternatives to everyday products that have less sugar and preservatives.