Emerging Middle Eastern Artist Designs Original Artwork Race Car Livery - Seite 2

The Driven by Change initiative will see Vuse use their partnership with McLaren Racing to provide opportunities for other underrepresented creatives to champion their work and passions across various platforms. These creators from around the world will be offered opportunities like that of Rabab's in Abu Dhabi from which they can help drive change within the world of motorsport.

John Beasley, Group Head of Brand Building, BAT, comments: "We want to really focus on providing support and opportunities for talent as we further champion the diversity of people and skills in the creative world. Rabab has been an incredible talent to work with for the launch of the programme, with her passion for diversity and togetherness, and artistic skill set to transform the track in Abu Dhabi. We look forward to working with Rabab further as she helps us continue to influence change in not only motorsport, but the creative industry as a whole."

The initiative forms part of Vuse's ongoing ambition to celebrate undiscovered creative talent, working with McLaren Racing to identify opportunities to bring their work to life, helping introduce creatives from diverse backgrounds to the masses. Rabab's artwork will be featured at the final race of the year, the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2021, taking place on Sunday 12 December, where Lando Norris and Daniel Ricciardo will race Rabab's artwork around the famed final track of the season.

Vuse has previously worked with creatives in motorsport, including St. Petersburg's artist, Ya La'ford, who painted an IndyCar for the Vuse Deign Challenge at the Firestone Grand Prix earlier this year.

Vuse also engaged streetwear brand Undefeated, who designed the bespoke livery for the No.7 Vuse Arrow McLaren SP Chevrolet for the 2021 Indianapolis 500.

To discover more about Rabab's story, visit Vuse and Rabab's social channels. Further information on the Driven by Change initiative and how creatives can get involved will be shared in 2022.

Notes to Editors:

About BAT

BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers. The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*. In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business. BAT employs over 53,000 people and operates in over 180 countries, with 11 million points of sale and 45 factories in 43 markets. The company's Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk* New Category tobacco and nicotine products and traditional non-combustible tobacco products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In 2020, we had 13.5 million consumers of our non-combustible products, a rise of 3 million on the year before. The BAT Group generated revenue of £25.8 billion in 2020 and profit from operations of £9.9 billion.