Strong Roots and McCain Announce Partnership to Grow Plant-Based Product Range Globally

Strong Roots will remain independent with McCain Foods investing $55MN to help the company to grow and further drive its work in sustainability

TORONTO and NEW YORK, Dec. 8, 2021 /PRNewswire/ -- Strong Roots, a leading plant-based frozen food company and McCain Foods, the family-owned world leader in frozen potato specialties and appetizers, today announced a strategic partnership, with McCain Foods investing $55 million USD in Strong Roots to take a minority stake in the business. The partnership enables Strong Roots and McCain Foods to continue meeting the rising consumer demand for healthy and natural food globally. 

Strong Roots and McCain Foods will work together to leverage both companies' complementary strengths to continue Strong Roots' rapid growth and further its mission to "fix the freezer aisle" and provide plant-based, environmentally responsible, positive food choices, for everyone - globally and impactfully. Strong Roots will continue to operate in an independent capacity.

Strong Roots will use McCain Foods' global presence to expand its own footprint in existing markets, including GB, Ireland, United States, and to enter new markets working with new retailers. The partnership will also allow Strong Roots to expand into the foodservice market through McCain Foods' out-of-home network.

Partnering with Strong Roots, McCain Foods will gain an expanded product portfolio that reaches out to the rising number of consumers looking for healthy, natural and simple meals that are tasty and include real fruits and vegetables.

The partnership also bolsters McCain Foods' commitment to planet-friendly foods. Strong Roots is focused on creating products that are sustainably farmed, shipped and sold, and was the first Irish plant-based food business awarded a B Corp Certificate in 2020.

Samuel Dennigan, Strong Roots Founder and CEO, said: "As food producers, our role is to be better, food can be better, and our duty is to lead the betterment of ingredients, sourcing, packaging, process and taste, at the same time as working with our partners to achieve this.

"Working in partnership with McCain Foods means that we are able to grow our brand and the values it stands for, while providing us at Strong Roots with the resources and capabilities we need to see change through globally and impactfully."

Max Koeune, President & CEO of McCain Foods, said: "Since the McCain family founded McCain Foods in 1957, our entrepreneurial roots and passionate focus on creating the best tasting food has led to us being at the centre of mealtimes for generations.