Macy’s Honors Black History. Black Brilliance.

This February, Black History. Black Brilliance. take center stage as Macy’s (NYSE:M) honors the rich legacy and contributions of Black Americans during Black History Month. In support of the company’s efforts to build a brighter future for everyone, Macy’s will launch a round-up and donation campaign in stores and online at macys.com to benefit UNCF (United Negro College Fund), raising scholarship funds for promising students attending historically Black colleges and universities (HBCUs). Additionally, Macy’s will shine a spotlight on a host of up-and-coming Black-owned retail brands in its more than decade long commitment to intensify the growth and advancement of diverse businesses.

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Macy's Honors Black History. Black Brilliance; Buttah Skin 3-pc Transforming Kit with Shea Butter, $59.99 (Photo: Business Wire)

“Acknowledging and honoring the history, resilience, accomplishments and contributions of Black Americans, is core to Macy’s mission of building a brighter future for our colleagues, customers and communities,” said Shawn Outler, Macy’s chief diversity, equity & inclusion officer. “As the nation’s premiere retailer, we are honored to showcase a selection of Black-owned brands that will boldly represent our ideals and commitment to creating a rich and inclusive world for everyone. This includes our efforts to empower youth through education with our give-back campaign to raise scholarship funds that support HBCUs through our partnership with UNCF.”

UNCF Give-Back Campaign

UNCF is the nation’s largest and most effective minority education organization. Chartered to serve HBCUs, youth and the nation, UNCF supports college student education and development through scholarships and educational programs, aids and strengthens its 37 member colleges and universities, and advocates for the importance of minority education and college readiness. Today, UNCF supports more than 60,000 students at over 1,100 colleges and universities across the country. From February 1 through February 28, Macy’s customers can directly impact and empower the next generation of Black leaders in local communities nationwide through a charitable round-up campaign to fund scholarships for students set to attend or already enrolled in HBCUs. Customers can donate online or round-up their in-store purchase amount and donate the extra change, up to $0.99, to UNCF.