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EcoAct and Greenspector support France TV in the decarbonization of its new media NOWU

EcoAct and Greenspector support France TV in the decarbonization of its new media NOWU

Paris, January 25 2022 — EcoAct, an Atos company, and Greenspector, a member of Scaler, the Atos Accelerator, that supports startups in their international development and fosters customer innovation, have been chosen by France Télévisions 

to assess and optimize the carbon impact of the website of its new media NOWU.

This digital editorial offering aimed at 15–25-year-olds was designed with energy efficiency in mind, with a low-carbon strategy and the integration of eco-design principles.

By combining their expertise, the two partners supported the eco-design and production of this public digital media, thanks to EcoAct's 15-year strong experience and consultancy expertise in decarbonization strategy, and to the expertise and measurement solution from Greenspector, specialist in reducing the environmental impact of digital applications.

Carbon impact considered from the beginning of the project
To ensure the optimization and reduction of its carbon impact, EcoAct and Greenspector established a benchmark of best practices in low-carbon media and then calculated the carbon footprint of the project. At the launch of the project, the media's carbon footprint was estimated at 74 tons of CO2 equivalent (this is, for example, 37 round trips from Paris to New York) and will be monitored over time as the service develops. Greenspector also studied the level of eco-responsibility of the media site, thanks to Greenspector's digital sobriety certificate. NOWU was the first media to achieve a good result: an eco-score of 61/100, which corresponds to the bronze level.

Long-term support
Thanks to these initial in-depth analyses, EcoAct and Greenspector were able to identify reduction levers for both the creation of the platform and its use, in addition to awareness-raising and training activities, combined in a concrete action plan with an ambition which was consistent with the objectives of the Paris Agreement.

"Eco-design was integrated from the very conception of the NOWU website. Right from the start, the digital team implemented best practices, including energy and resource consumption simulations which were developed according to use cases as close as possible to user behavior to detect potential overconsumption on the website. Our partnership with EcoAct has allowed us to better project the carbon impact of the project to make NOWU a benchmark in green media by design." Thierry Leboucq, President of Greenspector.

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EcoAct and Greenspector support France TV in the decarbonization of its new media NOWU EcoAct and Greenspector support France TV in the decarbonization of its new media NOWU Paris, January 25 2022 — EcoAct, an Atos company, and Greenspector, a member of Scaler, the Atos Accelerator, that supports startups in their international …

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