HEXO Provides Update on "The Path Forward"; Maintains #1 Position in Canada and Announces Redecan Product and Market Expansion - Seite 2

      iii.      HEXO expands Latitude, a brand with products ranging from sexual wellness to beauty and beyond

Today, HEXO’s subsidiary Latitude launched additional innovative wellness products including a transdermal cream and a CBD-forward body lotion.

HEXO’s commitment to Latitude highlights the Company’s focus on innovation and understanding of the sophisticated and maturing cannabis customer.

      iv.      Additional product launches

Today, HEXO also launched additional new products including, Original Stash Vape, Super Sour Diesel, OS.ONE Durban Poison and Garlic Jelly pre-rolls and dried flower, and UP Cannabis 3.5g bags of Ultra Sour, Lemon Z and Gelato 29.

Market Share Update

HEXO remains focused on its mission to become the leading Canadian licensed cannabis producer. To achieve this goal, the Company maintains its position as a producer across several product categories across multiple geographies and is working to capture additional market share in categories and geographies where the Company has identified growth opportunities.

To that end, HEXO believes that market share data is an important indicator of competitiveness in the Canadian recreational cannabis marketplace and a predictive indicator of sustainable revenues.

Below is a snapshot of HEXO’s position in the Canadian recreational marketplace according to Headset, a third-party cannabis data and market intelligence solution, on a three-month rolling average for October, November and December 2021.

  • #1 in Canadian market share
  • #1 overall producer across all categories in Ontario and Alberta
  • #1 pre-roll producer in Canada
  • #1 beverage producer in Canada
  • #1 capsule producer in Canada
  • #1 oil producer in Canada

Forward-Looking Statements

This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws ("Forward-Looking Statements"). Forward-Looking Statements are based on certain expectations and assumptions and are subject to known and unknown risks and uncertainties and other factors that could cause actual events, results, performance and achievements to differ materially from those anticipated in these Forward-Looking Statements. Forward-Looking Statements should not be read as guarantees of future performance or results. Readers are cautioned not to place undue reliance on these Forward-Looking Statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any Forward-Looking Statements as a result of new information or future events, or for any other reason.

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HEXO Provides Update on "The Path Forward"; Maintains #1 Position in Canada and Announces Redecan Product and Market Expansion - Seite 2 This news release constitutes a “designated news release” for the purposes of the Company’s prospectus supplement dated May 11, 2021 to its short form base shelf prospectus dated May 7, 2021 and amended and restated on May 25, 2021. GATINEAU, …

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