H.B. Fuller Taps Media Personality, Internet Influencer and TV Star Richard Rawlings of Gas Monkey Garage as a Spokesman for the Gorilla Professional Grade Brand of Adhesives, Sealants, and Lubricants

H.B. Fuller (NYSE: FUL) announces a new partnership with Richard Rawlings, owner of Gas Monkey Garage, social media maverick, and star of numerous hit TV series, such as Fast N’ Loud and Garage Rehab, to promote the Gorilla Professional Grade (also known as GorillaPro) product line in the US and Canada.

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H.B. Fuller announces a new partnership with Richard Rawlings (Photo: Business Wire)

Rawlings will appear in a series of promotions and media as a spokesperson for the Gorilla Professional Grade MRO (Maintenance, Repair, and Operations) products that include thread lockers, retaining compounds, gasketing sealants, instant adhesives, epoxies, urethanes, and anti-seize lubricants.

Rawlings and his team at Gas Monkey Garage are exclusively utilizing the Gorilla Professional Grade chemical tools when repairing their shop equipment, along with using the products during professional automotive restoration projects. Rawlings also will promote the products in various Gas Monkey video series, how-to videos, social media content, public appearances, and special events.

The unique partnership between H.B. Fuller and Rawlings will enable Gorilla Professional Grade products to disrupt an industry that, for decades, has been overshadowed by one or two legacy brands. This partnership is among the first of its kind in the industry to promote directly to and engage with professional maintenance personnel.

“Richard Rawlings has a unique entrepreneurial spirit, has driven considerable growth with Gas Monkey Garage through a vast following of people, and is one of the fastest growing influencers with maintenance professionals,” said Scott Pergande, Vice President of Product Management and Marketing for H.B. Fuller’s Engineering Adhesives business unit. “The Gorilla Professional Grade products are innovative chemical tools that are designed specifically for maintenance professionals to use daily in the most demanding and difficult environments. Under an exclusive trademark license agreement with The Gorilla Glue Company, H.B. Fuller has created GorillaPro, a professional grade line of products for maintenance, repair, and operations professionals, and will target Richard Rawling’s key audience demographics. Richard has built an exceptional following of professionals and will help to promote GorillaPro and assist us in reaching deeper and wider to key customers and users.”