Ferry-Morse Launches New Digital Resources to Help Americans Find Inspiration and More Success in the Garden

Ferry-Morse, one of the oldest and largest home gardening seed packet companies in the U.S., is giving gardening a very modern makeover with a suite of new digital tools that support consumers through all phases of the gardening journey. At The Greenhouse blog, gardeners will find inspiration and advice. Once they are ready to purchase, the new Garden Matchmaker, a first in its category, will provide not only personalized seed and plant recommendations but also environmental factors like the average rainfall and soil type in their gardens. Rewarding them for their loyalty, Ferry-Morse has also launched a new digital Rewards Program.

“Today consumers expect personalized content and recommendations wherever they are on the Internet. Whether buying jeans, groceries or even cars, there’s a level of curation and customization gardeners just haven’t had up until now. They’ve mostly been left to figure it out themselves,” said Rebecca Sears, Chief Gardening Guru at Ferry-Morse. “With these new digital resources, we’re excited to change that. The Garden Matchmaker plus our Greenhouse support content really elevates the Ferry-Morse online experience and allows us to have a meaningful relationship with our gardeners throughout the growing season.”

No Two Gardens Are Alike

Ferry-Morse’s new online Garden Matchmaker provides personalized seed and plant recommendations based on a series of questions to ensure gardeners meet their perfect plant matches. By gathering skill level, planting climate, gardening goals and interests for the season, the Matchmaker then pairs gardeners with the products best suited for them.

“The most important factor for success in the garden is picking the right plant,” continued Sears. “If we can help gardeners match with the right plants for their spaces and climates, we know they will be infinitely more pleased with the end results which fosters even more confidence and joy in their green spaces!”

For gardeners ready to get growing, Ferry-Morse recently launched this season’s Plantlings collection featuring over 100 varieties of healthy baby plants nurtured in Ferry-Morse’s professional nursery and shipped directly to front doors. Arriving with established root systems to support a more successful garden, Plantlings are available in vegetable, herb, flower, fruit and shrub varieties. New this year, Ferry-Morse has launched its PlantlingsPlus line of larger sized tree and shrub plants, as well as foliage and indoor plants. Plantlings are available to ship now and while supplies last.