Dairy MAX Renews Sponsorship with Complexity Gaming and Selects Gamesquare Esports as its Creative Agency for Gaming

TORONTO, ON / ACCESSWIRE / May 19, 2022 / Gamesquare Esports Inc. (CSE:GSQ); (OTCQB:GMSQF); (FRA:29Q1) ("Gamesquare", or the "Company"), is pleased to announce that Dairy MAX has renewed its sponsorship agreement as the Official Nutrition Partner of Complexity Gaming ("Complexity") and has selected Cut+Sew, a Gamesquare company, as its Creative Agency for gaming and esports. Complexity and Cut+Sew will collaborate to identify and execute innovative and creative activations and go-to-market strategies that help Dairy MAX to achieve their mission of working for dairy farmers to build understanding around dairy as a healthy, beneficial, everyday food choice; connecting the role of the dairy farmer to American tables; and driving an increase in dairy consumption. Gamesquare has grown its audience to more than 220 million users across its aggregate social following and media network across Complexity, Cut+Sew, GCN, and Code Red. As highlighted in our recently published Letter to Shareholders, management intends to offer customers more choice and to add sponsors and brands across our group of businesses throughout 2022.

"Dairy MAX has been a great partner in the past years and their renewal speaks to the entrenched popularity of gaming," said Justin Kenna, CEO of Gamesquare. "GameSquare companies have more than 105 million aggregate social followers across Complexity, Complexity Stars, and Code Red's influencer network, and a reach of more than 115 million across its media platform. Cut+Sew as the creative agency for esports is an exciting expansion of the relationship with Dairy MAX and we look forward to sharing innovative activations, events, and market strategies throughout the next year."

"Dairy plays a pivotal role in nutrition and athletic performance - and that's a key message we're committed to sharing with the athletes, fans, and the entire esports industry," said Mike Konkle, CEO of Dairy MAX. "Esports are inclusive and engage students who might not otherwise participate in school athletics or activities. This partnership allows the dairy farmers we represent to reach kids based on their interests and work with younger generations to learn about the benefits of dairy for mind and body performance."