An American Girl Original Is Back

Molly McIntire Rejoins the Flagship Historical Doll and Book Line to Inspire a New Generation of Fans

Today, American Girl, a cornerstone in the Mattel (NASDAQ: MAT) portfolio of purposeful brands, announced the return of a true original—1940s-era historical character and fan favorite Molly McIntire! One of the company’s first three historical characters to debut in 1986, Molly—a nine-year-old girl growing up on the home front during World War II—has inspired a generation of girls with her patriotic spirit and story of resilience. Now, back from the American Girl archives, Molly is set to spark nostalgia and win over a new legion of fans with the release of a core selection from her classic product collection, plus a host of engaging new content and immersive experiences that bring her world to life in a fresh, fun way for fans of all ages.

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American Girl's popular 1940s-era character, Molly McIntire, makes her return to the brand's flagship historical line. (Photo: Business Wire)

“Since her debut more than 35 years ago, millions of American Girl fans have fallen in love with the sweet, spirited and kindhearted Molly McIntire,” said Jamie Cygielman, General Manager of American Girl. “Nostalgia is everywhere right now, so we’re particularly excited to rerelease this classic character for all those who grew up with us from the start, while inspiring a whole new generation of Molly fans with her keepsake products and timeless stories of life on the home front. As with all of our beloved characters, we hope that Molly helps create many more happy memories for families to share for years to come.”

Molly’s throwback collection returns with the premium 18-inch Molly doll, featuring her signature round, metal-frame glasses and classic braids, and dressed in her authentic navy-blue-and-red argyle knit sweater and matching wool skirt. The Molly doll also comes with the paperback book Molly: A Winning Spirit, by bestselling American Girl author Valerie Tripp. The company is also bringing back Molly’s original accessories, including her navy wool beret, red purse, and locket necklace, plus a plush of Molly’s beloved Jack Russell terrier, Bennett. Several other original outfits and accessories will be available that coincide with popular moments in her stories—from Molly’s school days and summer adventures at Camp Gowonagin to a very special 10th birthday celebration.